Summer Wheelie Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Summer Wheelie's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Summer Wheelie.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Summer Wheelie
App Name : Summer Wheelie
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Bad Idea
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,开箱模拟器 for 皇室战争,White Trip,OLX Classifieds,Tap Tap Music-Pop Songs
Total creative ads during the time period : 717
Duration : 994
Popularity : 134,575
Check ASO Keywords of Summer Wheelie
2. Summer Wheelie’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Summer Wheelie in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Summer Wheelie in the recent period. As of 2021-03-15, among the Summer Wheelie‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Summer Wheelie's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.55%,
Instagram's proportion is 30.4%,
Audience Network's proportion is 18.82%,
Messenger's proportion is 18.23%,
's proportion is .
In the date of 2021-03-15, Summer Wheelie‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Summer Wheelie
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Summer Wheelie. We can see some advertising trends.
Top 1 Ad Creative of Summer Wheelie
Ad Details ：
Headline ：
Text ：The best mobile game!
Top 2 Ad Creative of Summer Wheelie
Ad Details ：
Headline ：
Text ：The best game on mobile!
Top 3 Ad Creative of Summer Wheelie
Ad Details ：
Headline ：
Text ：The best mobile game!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 253 | 314 | 251 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Dominican,Yemen,Nicaragua,Eritrea,Swaziland,Palau,Ghana,Mexico,Zimbabwe,Tanzania,Finland,Libyan Arab Jm,Reunion,Botswana,Korea,Tokelau,Guyana,Norfolk Island,Guinea Bissau | Egypt,Turkmenistan,Cyprus,St Kitts-Nevis,Iraq,China,Latvia,Morocco,Mayotte,Senegal,Georgia,Northern Mariana Islands,Nigeria,Serbia and Montenegro,Lebanon,Kosovo,Myanmar,Greenland,Korea | Japan,Colombia,Sweden,Egypt,Isle Of Man,Puerto Rico,Libyan Arab Jm,Suriname,Russia,Switzerland,Germany,Nauru,Spain,Chile,Congo,Brunei,Madagascar,Jamaica,Panama |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Summer Wheelie in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Summer Wheelie's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Summer Wheelie, you can click the app name below to view related reports, or you can find more info in ASOTools.