SuperSport Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SuperSport's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SuperSport.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SuperSport
App Name : SuperSport
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : SuperSport Online
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Alarm Clock,Photo Editor & Pic Collage - Sweet Selfie Camera,YouCam Perfect - Best Photo Editor & Selfie Camera
Total creative ads during the time period : 402
Duration : 656
Popularity : 43,436
Check ASO Keywords of SuperSport
2. SuperSport’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SuperSport in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SuperSport in the recent period. As of 2021-03-16, among the SuperSport‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 65.38%, Carousel category's proportion is 34.62%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, SuperSport's the proportion of networks impressions are placed like this:
Instagram's proportion is 32.96%,
Audience Network's proportion is 22.75%,
Messenger's proportion is 22.75%,
Facebook's proportion is 21.54%,
's proportion is .
In the date of 2021-03-16, SuperSport‘s network with the most ads is Instagram and its proportion is 30.77%.
3. Top 3 Ad Creative Analysis of SuperSport
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SuperSport. We can see some advertising trends.
Top 1 Ad Creative of SuperSport
Ad Details ：
Headline ：Download the new SuperSport App now!
Text ：Fast scores. Breaking news. All the latest highlights.
All sports fans can download the new SuperSport App, sign up and select your favourites for a personalised sporting experience 📱
Top 2 Ad Creative of SuperSport
Ad Details ：
Headline ：Download the new SuperSport App now!
Text ：Love following the rivalry between Barcelona and Real Madrid, getting the latest news on the rising stars in La Liga or getting real time updates on the latest Madrid derby scores?
Get the new SuperSport app.
Top 3 Ad Creative of SuperSport
Ad Details ：
Headline ：Download the new SuperSport App now!
Text ：Love following the rivalry between Barcelona and Real Madrid, getting the latest news on the rising stars in La Liga or getting real time updates on the latest Madrid derby scores?
Get the new SuperSport app.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 121 | 73 | 73 |
| Popularity | 492 | 484 | 484 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 1 | 1 |
| Countries | Canada,Australia,United Kingdom,United States | Nigeria,Zambia | Nigeria,Zambia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SuperSport in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SuperSport's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SuperSport, you can click the app name below to view related reports, or you can find more info in ASOTools.