Suunto Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Suunto's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Suunto.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Suunto
App Name : Suunto
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Amer Sports Digital
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Hush Little Baby - Fun Activities and Sing Along,Crazy Kitty Cat Salon,Blue Light Filter - Night Mode, Night Shift,Ethiopian Love Apps
Total creative ads during the time period : 220
Duration : 1,028
Popularity : 21,862
Check ASO Keywords of Suunto
2. Suunto’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Suunto in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Suunto in the recent period. As of 2021-03-03, among the Suunto‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, Suunto's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-03, Suunto‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Suunto
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Suunto. We can see some advertising trends.
Top 1 Ad Creative of Suunto
Ad Details ：
Headline ：Suunto 7 - Športna in pametna ura v enem
Text ：Suunto 7- Pametna športnica, ki te bo prepričala s svojimi funkcijami in izgledom.
✅ Možnost plačila na obroke (do 24)
✅ Primerna za žensko in moško zapestje
✅ Preko 70 športnih načinov
✅ Google Fit, Assistant, Play, Pay in druge aplikacije
✅ Brezplačni splošni in toplotni zemljevidi
✅ Zapestni merilnik srčnega utripa
✅ Poslušanje glasbe direktno preko ure
✅ Pregled opravil, klicev ter sporočil
✅ Prilagodljivi izgledi ekrana in zamenljivi pasovi
Top 2 Ad Creative of Suunto
Ad Details ：
Headline ：SUUNTO 7 - URA, KI SMO JO VSI ČAKALI
Text ：Šport in življenje združena.
Top 3 Ad Creative of Suunto
Ad Details ：
Headline ：S Suunto 7 boste svoj čas izkoristili kar najbolje
Text ：Šport in življenje združena.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 258 | 121 | 129 |
| Popularity | 999 | 863 | 674 |
| Dimensions | 1000 x 1000 | 1000 x 1000 | 1000 x 1000 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Slovenia | Slovenia | Slovenia |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Suunto in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Suunto's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Suunto, you can click the app name below to view related reports, or you can find more info in ASOTools.