SWAN Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SWAN's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SWAN.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SWAN
App Name : SWAN
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : SWAN INC
Publisher : Instagram,30 Day Fitness Challenge - Workout at Home,Blue Light Filter - Night Mode, Night Shift,Korean Food Recipes - 10k Recipes,Treehouse Table,All Recipes Free - Food Recipes App,7 Minute Workout,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 655
Duration : 664
Popularity : 100,733
Check ASO Keywords of SWAN
2. SWAN’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SWAN in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SWAN in the recent period. As of 2021-03-15, among the SWAN‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, SWAN's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.61%,
Audience Network's proportion is 21.8%,
Instagram's proportion is 21.8%,
Messenger's proportion is 21.8%,
's proportion is .
In the date of 2021-03-15, SWAN‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of SWAN
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SWAN. We can see some advertising trends.
Top 1 Ad Creative of SWAN
Ad Details ：
Headline ：SWAN is waiting for your order
Text ：Discover the joy of everyday shopping with UAE’s first phygital grocery shopping application! Currently available in Abu Dhabi & Dubai. Now, get groceries delivered on demand from your favorite supermarkets in as little as an hour. Wondering how it works? Download Swan now and: • Enable your loc...
Top 2 Ad Creative of SWAN
Ad Details ：
Headline ：SWAN is waiting for your order
Text ：Discover the joy of everyday shopping with UAE’s first phygital grocery shopping application! Currently available in Abu Dhabi & Dubai. Now, get groceries delivered on demand from your favorite supermarkets in as little as an hour. Wondering how it works? Download Swan now and: • Enable your loc...
Top 3 Ad Creative of SWAN
Ad Details ：
Headline ：SWAN is waiting for your order
Text ：Discover the joy of everyday shopping with UAE’s first phygital grocery shopping application! Currently available in Abu Dhabi & Dubai. Now, get groceries delivered on demand from your favorite supermarkets in as little as an hour. Wondering how it works? Download Swan now and: • Enable your loc...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 311 | 311 | 311 |
| Popularity | 992 | 992 | 992 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | United Arab Emirates | United Arab Emirates | United Arab Emirates |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SWAN in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free SWAN's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SWAN, you can click the app name below to view related reports, or you can find more info in ASOTools.