SWAN Shopping Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SWAN Shopping's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SWAN Shopping.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SWAN Shopping
App Name : SWAN Shopping
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Swan Inc
Publisher : Instagram,Fotor - Photo Editor&Collage,TopBuzz: Notícias,Vídeos, GIFs,GulogGratis,OLX Classifieds,POTO - Photo Collage Editor,appsGratis
Total creative ads during the time period : 499
Duration : 647
Popularity : 87,800
Check ASO Keywords of SWAN Shopping
2. SWAN Shopping’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SWAN Shopping in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SWAN Shopping in the recent period. As of 2021-03-09, among the SWAN Shopping‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 27.27%, Playable Ads category's proportion is 0.0%, Image category's proportion is 72.73%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, SWAN Shopping's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.06%,
Audience Network's proportion is 25.05%,
Facebook's proportion is 24.98%,
Messenger's proportion is 22.91%,
's proportion is .
In the date of 2021-03-09, SWAN Shopping‘s network with the most ads is Audience Network and its proportion is 27.27%.
3. Top 3 Ad Creative Analysis of SWAN Shopping
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SWAN Shopping. We can see some advertising trends.
Top 1 Ad Creative of SWAN Shopping
Ad Details ：
Headline ：SWAN Shopping
Text ：Discover the joy of everyday shopping with UAE’s first phygital grocery shopping application! Wondering how it works? Download Swan now and: • Enable your location • Enable your location • Select your preferred store • View the latest promotions of your favorite products • Order them ...
Top 2 Ad Creative of SWAN Shopping
Ad Details ：
Headline ：SWAN Shopping
Text ：Discover the joy of everyday shopping with UAE’s first phygital grocery shopping application! Wondering how it works? Download Swan now and: • Enable your location • Enable your location • Select your preferred store • View the latest promotions of your favorite products • Order them ...
Top 3 Ad Creative of SWAN Shopping
Ad Details ：
Headline ：
Text ：Groceries, butcheries, fresh produce, organic, we've got it all !! Swan picks and delivers anything you need for your home, and delivers it straight to your door.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 134 | 134 | 120 |
| Popularity | 935 | 934 | 913 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | |
| Creative Type | Image | Image | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Oman,United Arab Emirates,Egypt | United Arab Emirates,Oman,Egypt | United Arab Emirates |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SWAN Shopping in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SWAN Shopping's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SWAN Shopping, you can click the app name below to view related reports, or you can find more info in ASOTools.