Swapfiets Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Swapfiets's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Swapfiets.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Swapfiets
App Name : Swapfiets
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Swapfiets
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,诛仙小说-ssssss,Chifro ABC: Kids Alphabet Game,Road Fighter Tilt Car Race
Total creative ads during the time period : 618
Duration : 664
Popularity : 77,311
Check ASO Keywords of Swapfiets
2. Swapfiets’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Swapfiets in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Swapfiets in the recent period. As of 2021-03-15, among the Swapfiets‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Swapfiets's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, Swapfiets‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Swapfiets
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Swapfiets. We can see some advertising trends.
Top 1 Ad Creative of Swapfiets
Ad Details ：
Headline ：Tu obtiens un vélo. Montant mensuel fixe.
Text ：Et si ton vélo Swapfiets est cassé, on veille à ce qu'il y en ait un chez toi dans un délai d'un jour.
Top 2 Ad Creative of Swapfiets
Ad Details ：
Headline ：Order your bike online today 🚲
Text ：If your Swapfiets is broken, we will ensure that there is a repaired one at your home fast.
Top 3 Ad Creative of Swapfiets
Ad Details ：
Headline ：Voir la gamme dans ta ville
Text ：Compte sur ton Swapfiets pour un montant mensuel fixe. 🚲
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 74 | 74 | 74 |
| Popularity | 503 | 503 | 503 |
| Dimensions | 426 x 426 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Switzerland,Monaco,France,Belgium,Central African,Luxembourg,Congo | Belgium | Belgium |
| Language | French | English | French |
Through the above analysis, we can see that the most effective channel for Swapfiets in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Swapfiets's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Swapfiets, you can click the app name below to view related reports, or you can find more info in ASOTools.