SWEAT: Fitness App For Women Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SWEAT: Fitness App For Women's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SWEAT: Fitness App For Women.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SWEAT: Fitness App For Women
App Name : SWEAT: Fitness App For Women
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : Sweat
Publisher : Instagram,Facebook,TalkU Free Calls +Free Texting +International Call,Vegan Recipes - Free Vegan Food Cookbook,USA Weather forecast,Talkray - Free Calls Texts,Universal Email App
Total creative ads during the time period : 1,703
Duration : 1,829
Popularity : 212,808
Check ASO Keywords of SWEAT: Fitness App For Women
2. SWEAT: Fitness App For Women’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SWEAT: Fitness App For Women in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SWEAT: Fitness App For Women in the recent period. As of 2021-05-28, among the SWEAT: Fitness App For Women‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 92.31%, Playable Ads category's proportion is 0.0%, Image category's proportion is 3.85%, Carousel category's proportion is 3.85%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, SWEAT: Fitness App For Women's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, SWEAT: Fitness App For Women‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of SWEAT: Fitness App For Women
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SWEAT: Fitness App For Women. We can see some advertising trends.
Top 1 Ad Creative of SWEAT: Fitness App For Women
Ad Details ：
Headline ：Enjoy your FREE 7 day trial now!
Text ：Don't challenge me, because I will take you up on it EVERY time!!! #TBT to when @goodmorningamerica asked me if I could really do a #BBG workout anywhere, anytime. So I did, on live television haha. I found it so funny they let me jump on the table, and I loved proving you can literally @SWEAT anywhere ! #prepregnancy #GMA www.kaylaitsines.com/app
Top 2 Ad Creative of SWEAT: Fitness App For Women
Ad Details ：
Headline ：Get 7 Days Free.
Text ：Download The Sweat App.
Top 3 Ad Creative of SWEAT: Fitness App For Women
Ad Details ：
Headline ：Kayla Itsines
Text ：WHY MY WORKOUTS ARE 28 MINUTES #BBGathome #SWEATathome True story: when I started out working in a gym, you could book time with a personal trainer in blocks of 30, 45, or 60 minutes. There was a bit of a running joke that none of the clients could handle more than 30 minutes of my training style. When women would try to book a long session with me, people at the back of the gym would shout across the floor “don’t do it, not with Kayla - just do 30 minutes!”. I was at the desk just smiling , but if anyone did a 45 or 60 minute session they would usually need to stop after 30 minutes and then the rest of the time was spent stretching. This time in my career taught me so much because I started to see that for most of my clients, they were extremely time poor and could ONLY fit in a 30 minute session - the women would do training before school pickup, or before or after work. I looked at that situation and thought: “how can I make a safe, awesome workout in that time?”. So I came up with the 4 x 7 minute circuits, which was 28 minutes in total, and it just clicked. I knew they were effective because they followed basic exercise principles, I started to see INCREDIBLE results for my clients, and it was so amazing to see their success with a training style that actually worked for their lifestyle. The women I was training were so happy to see how much more progress they were making with just 28 minute workouts - and that’s where #BBG really began! So if you’re spending time at home at the moment and want to train, I’ve got you!!! I’ve changed BBG so that you can do the first 24 weeks with very little space and just a chair, a skipping rope and dumbbells!! You can do it on your phone (iOS or Android), Apple Watch or Apple TV using the @SWEAT app. I’m still getting my @SWEAT on at home because health and fitness is always a priority for me. www.kaylaitsines.com/BBGatHome
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 3 | 292 | 120 |
| Popularity | 999 | 999 | 997 |
| Dimensions | 682 x 854 | 406 x 720 | 768 x 960 |
| Creative Type | Video | Video | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,United Kingdom,Canada | Australia,Canada,United Kingdom,United States | Israel,Vietnam,Bulgaria,Turkey,South Africa,Spain,United Arab Emirates,Latvia,Saudi Arabia,Brazil,Belgium,Iceland,Cyprus |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SWEAT: Fitness App For Women in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free SWEAT: Fitness App For Women's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SWEAT: Fitness App For Women, you can click the app name below to view related reports, or you can find more info in ASOTools.