sweetgreen Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the sweetgreen's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps sweetgreen.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of sweetgreen
App Name : sweetgreen
Logo：
OS : Android
Network : Facebook,Instagram,TikTok
Developer : sweetgreen engineering
Publisher : Instagram,Facebook
Total creative ads during the time period : 220
Duration : 555
Popularity : 18,798
Check ASO Keywords of sweetgreen
2. sweetgreen’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser sweetgreen in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of sweetgreen in the recent period. As of 2021-05-28, among the sweetgreen‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, sweetgreen's the proportion of networks impressions are placed like this:
Facebook's proportion is 0,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, sweetgreen‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of sweetgreen
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of sweetgreen. We can see some advertising trends.
Top 1 Ad Creative of sweetgreen
Ad Details ：
Headline ：Discover more on the Sg App
Text ：Maybe it’s the Chicken Pesto Parm? Or the Shroomami bowl? Your favorite salad is waiting to be discovered. Download the app to order.
Top 2 Ad Creative of sweetgreen
Ad Details ：
Headline ：Discover more on the Sg App
Text ：Maybe it’s the Chicken Pesto Parm? Or the Shroomami bowl? Your favorite salad is waiting to be discovered. Download the app to order.
Top 3 Ad Creative of sweetgreen
Ad Details ：
Headline ：Explore The New Spring Menu
Text ：This is the season of the Rustic Tomato Harvest Bowl. These lush, caramelly-yet-acidic little enigmas would steal the show—if they didn’t complement the fresh basil, creamy goat cheese, and tender kale so well.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 54 | 54 | 54 |
| Popularity | 267 | 262 | 234 |
| Dimensions | 240 x 426 | 240 x 426 | 480 x 600 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 8 | 8 | 2 |
| Countries | United States,Canada,Australia,United Kingdom | United States,Canada,Australia,United Kingdom | United States,United Kingdom,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for sweetgreen in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free sweetgreen's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to sweetgreen, you can click the app name below to view related reports, or you can find more info in ASOTools.