SWI plus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SWI plus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SWI plus.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SWI plus
App Name : SWI plus
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Twitter
Developer : swissinfo.ch
Publisher : Drift Mania Championship,Canasta - Card Game,Weather Radar-weather widget,お寺がいいね 日本最大! 寺院6万件以上収録 御朱印集め,Foot en Direct,Holiday Calendar USA 2016 - Federal Public US Holidays for Vacation and free time Planning,Random Fun Facts About Girls!,Guide for Street Fighter V - Frame Data, Move Punisher, and More!
Total creative ads during the time period : 281
Duration : 549
Popularity : 35,466
Check ASO Keywords of SWI plus
2. SWI plus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SWI plus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SWI plus in the recent period. As of 2021-02-18, among the SWI plus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-18, SWI plus's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-18, SWI plus‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of SWI plus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SWI plus. We can see some advertising trends.
Top 1 Ad Creative of SWI plus
Ad Details ：
Headline ：SWI plus
Text ：Kompakt aufbereitet. News aus der Schweiz. Meldungen des Tages.
Top 2 Ad Creative of SWI plus
Ad Details ：
Headline ：Türe Nummer 18: Kanton Luzern
Text ：Beissen Sie sich an Adventstürchen Nummer 18 nicht die Zähne aus. Entdecken Sie die Spezialität aus dem Kanton Luzern. #luzern #adventskalender #weareswissabroad #swiplus https://t.co/Wna7Yj3xfx
Top 3 Ad Creative of SWI plus
Ad Details ：
Headline ：SWI plus
Text ：News aus der Schweiz. Kompakt aufbereitet. Registrieren, mitreden.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 6 | 1 | 1 |
| Popularity | 61 | 52 | 51 |
| Dimensions | 392 x 696 | 600 x 300 | 392 x 696 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | |
| Related Ads | 1 | 1 | 1 |
| Countries | Austria,Liechtenstein,Germany | Austria,Liechtenstein,Germany | Austria,Liechtenstein,Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for SWI plus in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free SWI plus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SWI plus, you can click the app name below to view related reports, or you can find more info in ASOTools.