Sézane Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sézane's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sézane.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sézane
App Name : Sézane
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Sézane
Publisher : Instagram,Facebook
Total creative ads during the time period : 650
Duration : 131
Popularity : 51,900
Check ASO Keywords of Sézane
2. Sézane’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sézane in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sézane in the recent period. As of 2021-03-15, among the Sézane‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Sézane's the proportion of networks impressions are placed like this:
Facebook's proportion is 42.1%,
Instagram's proportion is 37.26%,
Messenger's proportion is 20.64%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Sézane‘s network with the most ads is Facebook and its proportion is 44.59%.
3. Top 3 Ad Creative Analysis of Sézane
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sézane. We can see some advertising trends.
Top 1 Ad Creative of Sézane
Ad Details ：
Headline ：SÉZANE LOVES OCTOBRE
Text ：TURN HIM PARISIAN ✨
Teach the men in your lives some French with the new collection from Octobre.
💌 Free delivery for orders over €200 & returns are on us.
Top 2 Ad Creative of Sézane
Ad Details ：
Headline ：SÉZANE LOVES OCTOBRE
Text ：TURN HIM PARISIAN ✨
Teach the men in your lives some French with the new collection from Octobre.
💌 Free delivery for orders over €200 & returns are on us.
Top 3 Ad Creative of Sézane
Ad Details ：
Headline ：Astro T-shirt - €30
Text ：Born in Paris, Sézane creates perfectly cut pieces with a French touch. ✨
Discover a magical winter selection at sezane.com
Delivery is free for orders over €200 and returns are on us ;)
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 39 | 39 | 36 |
| Popularity | 201 | 200 | 182 |
| Dimensions | 354 x 426 | 354 x 426 | 428 x 600 |
| Creative Type | Video | Video | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Italy,Netherlands,Luxembourg,Spain,Switzerland,Belgium | Belgium,Italy,Luxembourg,Spain,Netherlands,Switzerland | Belgium,Italy,Luxembourg,Poland,Hong Kong,Spain,Netherlands,Singapore,Japan,Australia,Switzerland |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Sézane in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Sézane's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sézane, you can click the app name below to view related reports, or you can find more info in ASOTools.