Tales of Wind Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tales of Wind's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tales of Wind.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tales of Wind
App Name : Tales of Wind
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : NEOCRAFT LIMITED
Publisher : Instagram,Fotor - Photo Editor&Collage,马之王子殿下,Survive! Mola Mola!,Canasta - Card Game,Tap Tap Music-Pop Songs
Total creative ads during the time period : 8,239
Duration : 763
Popularity : 829,141
Check ASO Keywords of Tales of Wind
2. Tales of Wind’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tales of Wind in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tales of Wind in the recent period. As of 2021-03-15, among the Tales of Wind‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 87.8%, Playable Ads category's proportion is 0.0%, Image category's proportion is 2.44%, Carousel category's proportion is 9.76%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Tales of Wind's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.54%,
Instagram's proportion is 25.68%,
Audience Network's proportion is 20.11%,
Messenger's proportion is 19.4%,
's proportion is .
In the date of 2021-03-15, Tales of Wind‘s network with the most ads is Facebook and its proportion is 24.39%.
3. Top 3 Ad Creative Analysis of Tales of Wind
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tales of Wind. We can see some advertising trends.
Top 1 Ad Creative of Tales of Wind
Ad Details ：
Headline ：Este juego totalmente atornillado mi sueño!
Text ：El mejor juego de RPG de acción de la historia！ ¡Arrastra a tus héroes, libera un poder increíble!
Top 2 Ad Creative of Tales of Wind
Ad Details ：
Headline ：Hardcore gamers wanted！
Text ：Strategical PVE stage, intensive GVG battle, 25-people massive Raid and etc. You can find them all in Tales of Wind!
Top 3 Ad Creative of Tales of Wind
Ad Details ：
Headline ：💓💓💓💓Mais de 500.000 jogadores!
Text ：🆕Um novo MMORPG de fantasia em 3D!
✨Em média 5,3 segundos terão novos jogadores para participar.
🔥🔥🔥🔥🔥🔥🔥🔥
🔻🔻🔻🔻🔻Disponíveis agora⬇⬇⬇⬇⬇
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 278 | 435 | 281 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 1080 x 1080 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Denmark,Switzerland,United Kingdom,Spain,Sweden,Netherlands,United States | Canada,Australia,United States,United Kingdom | Portugal,Brazil,Angola |
| Language | Spanish | English | Portuguese |
Through the above analysis, we can see that the most effective channel for Tales of Wind in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Tales of Wind's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tales of Wind, you can click the app name below to view related reports, or you can find more info in ASOTools.