Tantan Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tantan's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tantan.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tantan
App Name : Tantan
OS : Android
Network : 腾讯社交广告（广点通）,Audience Network,Facebook
Developer : Tantan Hong Kong Limited
Publisher : Instagram,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,USA Weather forecast,SHAREit - Transfer & Share,糗事百科,UC Mini-Download Video Status & Movies
Total creative ads during the time period : 10,000
Duration : 1,613
Popularity : 5,998,458
Check ASO Keywords of Tantan
2. Tantan’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tantan in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tantan in the recent period. As of 2021-03-15, among the Tantan‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Tantan's the proportion of networks impressions are placed like this:
Audience Network's proportion is 23.7%,
Facebook's proportion is 21.85%,
Messenger's proportion is 20.99%,
Instagram's proportion is 18.8%,
Google Ads(Admob)'s proportion is 14.66%.
In the date of 2021-03-15, Tantan‘s network with the most ads is Facebook and its proportion is 23.53%.
3. Top 3 Ad Creative Analysis of Tantan
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tantan. We can see some advertising trends.
Top 1 Ad Creative of Tantan
Ad Details ：
Headline ：Pilih cowok kesukaanmu!
Text ：Pilih cowok kesukaanmu! #tantan #tantanapp
Top 2 Ad Creative of Tantan
Ad Details ：
Headline ：Tantan, benaran untuk kencan
Text ：Pake Tantan, tidak akan lagi jomblo🦊🦊 #jomblo #tantanapp #tantan
Top 3 Ad Creative of Tantan
Ad Details ：
Headline ：Click to get a boyfriend👉
Basic Info of Top 3 Ad Creative
|Dimensions||1080 x 1350||1200 x 628||1024 x 1280|
Through the above analysis, we can see that the most effective channel for Tantan in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Tantan's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tantan, you can click the app name below to view related reports, or you can find more info in ASOTools.