Tantan Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Tantan’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tantan.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Tantan

App Name : Tantan



OS : iOS

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : Tantan Cultural Development (Beijing) Co., Ltd.

Publisher : GulogGratis: Køb & sælg,Fotor - Photo Editor & Collage,开箱模拟器 for 皇室战争,appsGratis,Video Editor with Music Star,POTO - Photo Frames & Collage,Un día más culto

Total creative ads during the time period : 26,434

Duration : 1,508

Popularity : 3,277,636

2. Tantan’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Tantan in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Tantan in the recent period. As of 2020-09-07, among the Tantan‘s ad creative, the Html category’s proportion is 33.33%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 10.0%, Carousel category’s proportion is 6.67%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Tantan’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 93.69%,

Instagram’s proportion is 2.17%,

Messenger’s proportion is 2.17%,

Facebook’s proportion is 1.98%,

’s proportion is .

In the date of 2020-09-07, Tantan‘s network with the most ads is Google Ads(Admob) and its proportion is 56.67%.

3. Top 3 Ad Creative Analysis of Tantan

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tantan. We can see some advertising trends.

Top 1 Ad Creative of Tantan

Ad Details :

Headline :说的是你吗?😉

Text :

Top 2 Ad Creative of Tantan

Ad Details :

Headline :여사친이 필요할 때 탄탄.

Text :‎Join 100+ millions of single men and women who are chatting and making new friends, and find out who’s going to be your perfect match! Tantan is a fun and simple social app. Download for free to know interesting people around you! View photos and profiles of the people nearby, then decide who's...

Top 3 Ad Creative of Tantan

Ad Details :

Headline :남사친이 필요할 때 탄탄.

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 437 264 252
Popularity 999 999 999
Dimensions 1024 x 1280 600 x 600 1024 x 1280
Creative Type Video Image Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Taiwan,Malaysia,Australia Korea Korea
Language Chinese (Simplified) English Korean

Through the above analysis, we can see that the most effective channel for Tantan in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Tantan’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Tantan, you can click the app name below to view related reports.