TapTap Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TapTap's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TapTap.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TapTap
App Name : TapTap
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,QQ浏览器
Developer : 易玩（上海）网络科技有限公司
Publisher : QQ浏览器 - 腾讯王卡，全网免流量,騰訊視頻,天天快报-年度成长最快的个性阅读智能推荐资讯软件,百度,糗事百科,今日头条,迅雷
Total creative ads during the time period : 3,846
Duration : 1,568
Popularity : 232,812
Check ASO Keywords of TapTap
2. TapTap’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TapTap in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TapTap in the recent period. As of 2021-03-11, among the TapTap‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, TapTap's the proportion of networks impressions are placed like this:
今日头条's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, TapTap‘s network with the most ads is 今日头条 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of TapTap
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TapTap. We can see some advertising trends.
Top 1 Ad Creative of TapTap
Ad Details ：
Headline ：在《伊洛纳》的世界里，你的人生将由你自己决定
Text ：
Top 2 Ad Creative of TapTap
Ad Details ：
Headline ：从亲密无间到相爱相杀，这就是人类一败涂地的真相！
Text ：
Top 3 Ad Creative of TapTap
Ad Details ：
Headline ：TapTap
Text ：Apex英雄官方正版手游正式公布，请控制下你的笑容！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 250 | 239 | 354 |
| Popularity | 999 | 998 | 995 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | 头条穿山甲 | 头条穿山甲 | 腾讯社交广告（广点通） |
| Related Ads | 1 | 1 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for TapTap in recent advertising is 头条穿山甲, and the main creative type is Video.
In conclusion: The above is a free TapTap's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TapTap, you can click the app name below to view related reports, or you can find more info in ASOTools.