TapTap Differences Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TapTap Differences's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TapTap Differences.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TapTap Differences
App Name : TapTap Differences
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Rightway Games
Publisher : Instagram,出租车出租车司机3D模拟器 - 一个疯狂而有趣的汽车驾驶和停车挑战赛,SmartNews: Local Breaking News,电池管家-电池检测维护大师,打工趣 - 最棒的兼職工作資訊平台,牛津英语-Oxford Advanced Learner's Dictionary 教材配套游戏 单词大作战系列
Total creative ads during the time period : 1,693
Duration : 456
Popularity : 299,012
Check ASO Keywords of TapTap Differences
2. TapTap Differences’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TapTap Differences in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TapTap Differences in the recent period. As of 2021-03-15, among the TapTap Differences‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 42.86%, Playable Ads category's proportion is 0.0%, Image category's proportion is 57.14%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, TapTap Differences's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.21%,
Instagram's proportion is 30.27%,
Audience Network's proportion is 19.26%,
Messenger's proportion is 19.26%,
's proportion is .
In the date of 2021-03-15, TapTap Differences‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of TapTap Differences
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TapTap Differences. We can see some advertising trends.
Top 1 Ad Creative of TapTap Differences
Ad Details ：
Headline ：PLAY FREE
Text ：Train your eyes
Top 2 Ad Creative of TapTap Differences
Ad Details ：
Headline ：PLAY FREE
Text ：Train your eyes
Top 3 Ad Creative of TapTap Differences
Ad Details ：
Headline ：PLAY FREE
Text ：Train your eyes
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 325 | 324 | 324 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 2 | 1 | 1 |
| Countries | Austria,United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for TapTap Differences in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free TapTap Differences's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TapTap Differences, you can click the app name below to view related reports, or you can find more info in ASOTools.