Target Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Target's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Target.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Target
App Name : Target
Logo：
OS : Android
Network : Facebook,Instagram,Pinterest
Developer : Target Corporation
Publisher : Instagram,Facebook,Damas Online,有夠讚電視—看連續劇、聽音樂、看影片、讀新聞，Line給好友超方便,Fotor - Photo Editor&Collage,Colorful Blocks
Total creative ads during the time period : 1,956
Duration : 1,211
Popularity : 227,812
Check ASO Keywords of Target
2. Target’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Target in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Target in the recent period. As of 2021-03-15, among the Target‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 55.48%, Playable Ads category's proportion is 0.0%, Image category's proportion is 41.29%, Carousel category's proportion is 3.23%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Target's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.95%,
Instagram's proportion is 29.87%,
Audience Network's proportion is 21.67%,
Messenger's proportion is 15.75%,
Google Ads(Admob)'s proportion is 2.76%.
In the date of 2021-03-15, Target‘s network with the most ads is Facebook and its proportion is 34.84%.
3. Top 3 Ad Creative Analysis of Target
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Target. We can see some advertising trends.
Top 1 Ad Creative of Target
Ad Details ：
Headline ：
Text ：51.5x27.5"x33.5" Elevated Garden Bed with Safe Finish- Western Red Cedar - Gronomics
Top 2 Ad Creative of Target
Ad Details ：
Headline ：Shop at Target now
Text ：Salon-quality blowouts anytime, anywhere. Just Click, Style, Detach and Go! Who's ready for a gorgeous blowout?!
Top 3 Ad Creative of Target
Ad Details ：
Headline ：
Text ：Hide and seek has never been sillier! Introducing Silly Poopy, a singing, talking and light up toy makes any hide and seek game hilariously entertaining. Get it here https://bit.ly/3mN6GA9
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 680 | 287 | 1 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 640 x 640 | 400 x 400 | 720 x 848 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Australia,Canada | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Target in recent advertising is Pinterest, and the main creative type is Image.
In conclusion: The above is a free Target's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Target, you can click the app name below to view related reports, or you can find more info in ASOTools.