Telegram Messenger Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Telegram Messenger’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Telegram Messenger.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Telegram Messenger

App Name : Telegram Messenger

Logo

Telegram Messenger-SocialPeta

OS : iOS

Network : Facebook,Google Ads(Admob),Instagram

Developer : Telegram LLC

Publisher : Wifi password free,NetDania Stock & Forex Trader,Hisnul Muslim,越野雪车运输车3D - 一个欧洲拖车模拟器游戏,싸이메라,YouCam Nails - Manicure Salon for Custom Nail Art,Korean Food Recipes - 10k Recipes

Total creative ads during the time period : 2,370

Duration : 1,763

Popularity : 160,660

2. Telegram Messenger’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Telegram Messenger in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Telegram Messenger in the recent period. As of 2020-09-07, among the Telegram Messenger‘s ad creative, the Html category’s proportion is 2.33%, Video category’s proportion is 13.95%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 41.86%, Carousel category’s proportion is 41.86%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Telegram Messenger’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 57.73%,

Instagram’s proportion is 19.16%,

Messenger’s proportion is 17.75%,

Audience Network’s proportion is 5.1%,

Google Ads(Admob)’s proportion is 0.25%.

In the date of 2020-09-07, Telegram Messenger‘s network with the most ads is Facebook and its proportion is 58.14%.

3. Top 3 Ad Creative Analysis of Telegram Messenger

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Telegram Messenger. We can see some advertising trends.

Top 1 Ad Creative of Telegram Messenger

Ad Details :

Headline :Telegram: gli adesivi animati sbarcano su Android e IOS nella v.5.9

Text :Ancora aggiornamenti per quanto riguarda l'applicazione di messaggistica Telegram per i dispositivi di Android e

Top 2 Ad Creative of Telegram Messenger

Ad Details :

Headline :Canal Telegram | Os Mais Nerds

Text :O canal com mais conteúdos de Cloud do Brasil

Top 3 Ad Creative of Telegram Messenger

Ad Details :

Headline :Canal Telegram | Os Mais Nerds

Text :O canal com mais conteúdos de Cloud do Brasil

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 273 150 150
Popularity 999 949 948
Dimensions 1920 x 1080 723 x 723 723 x 723
Creative Type Image Image Image
Network Facebook Instagram Instagram
Related Ads 1 1 1
Countries San Marino,Italy Brazil Brazil
Language Italian Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Telegram Messenger in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Telegram Messenger’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Telegram Messenger, you can click the app name below to view related reports.