Tencent Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Tencent’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tencent.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Tencent

App Name : Tencent

Logo

Tencent-SocialPeta

OS : iOS

Network : 网易新闻,腾讯社交广告(广点通),抖音短视频

Developer : 雅晴 李

Publisher : 天天快报 - 腾讯兴趣阅读平台,抖音短视频

Total creative ads during the time period : 23

Duration : 4

Popularity : 1,168

2. Tencent’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Tencent in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Tencent in the recent period. As of 2020-09-06, among the Tencent‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Tencent’s the proportion of networks impressions are placed like this:

网易新闻’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Tencent‘s network with the most ads is 网易新闻 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Tencent

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tencent. We can see some advertising trends.

Top 1 Ad Creative of Tencent

Ad Details :

Headline :当官判趣案,升官娶美人

Text :

Top 2 Ad Creative of Tencent

Ad Details :

Headline :古风宫廷破案手游,当首尊太爽了,实时排名!你能官居几品?

Text :

Top 3 Ad Creative of Tencent

Ad Details :

Headline :古风宫廷破案手游,当首尊太爽了,实时排名!你能官居几品?

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 1
Popularity 51 51 51
Dimensions 1280 x 720 1280 x 720 1280 x 720
Creative Type Image Video Video
Network 网易新闻
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for Tencent in recent advertising is 网易新闻, and the main creative type is Image.

In conclusion: The above is a free Tencent’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Tencent, you can click the app name below to view related reports.