Tenda Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Tenda’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tenda.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Tenda

App Name : Tenda



OS : Android

Network : Facebook,Instagram,Audience Network

Developer : Construtora Tenda SA

Publisher : OLX Clasificados

Total creative ads during the time period : 48

Duration : 359

Popularity : 4,430

2. Tenda’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Tenda in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Tenda in the recent period. As of 2020-09-07, among the Tenda‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 50.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Tenda’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 92.44%,

Instagram’s proportion is 7.56%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Tenda‘s network with the most ads is Facebook and its proportion is 75.0%.

3. Top 3 Ad Creative Analysis of Tenda

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tenda. We can see some advertising trends.

Top 1 Ad Creative of Tenda

Ad Details :

Headline :Construtora Tenda: Financiar seu Apartamento!

Text :APP TENDA: A casa própria nunca esteve tão perto!

Top 2 Ad Creative of Tenda

Ad Details :

Headline :Conquiste o seu apartamento!

Text :Faça como mais de 3.000 famílias e conquiste o seu apartamento com renda familiar a partir de R$1.400. E o melhor, tudo 100% online! Aproveite as condições especiais, saia do aluguel e mude de vida! :)

Top 3 Ad Creative of Tenda

Ad Details :

Headline :Feiraço online Tenda!

Text :Na Tenda, com renda familiar a partir de R$1300 você conquista a sua casa própria. E você ainda pode juntar a sua renda com a de um familiar ou amigo. Não deixe pra depois, conquiste hoje mesmo o seu apartamento. Com a Tenda você pode. Clique e saiba mais!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 8 11 3
Popularity 66 64 63
Dimensions 400 x 400 1080 x 1080 1080 x 1080
Creative Type Video Image Image
Network Audience Network Facebook Facebook
Related Ads 1 2 1
Countries Portugal,Angola,Brazil Brazil Brazil
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Tenda in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Tenda’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Tenda, you can click the app name below to view related reports.