Terra Mystica Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Terra Mystica's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Terra Mystica.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Terra Mystica
App Name : Terra Mystica
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : DIGIDICED
Publisher : Instagram
Total creative ads during the time period : 5
Duration : 43
Popularity : 439
Check ASO Keywords of Terra Mystica
2. Terra Mystica’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Terra Mystica in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Terra Mystica in the recent period. As of 2020-09-13, among the Terra Mystica‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-13, Terra Mystica's the proportion of networks impressions are placed like this:
Facebook's proportion is 67.19%,
Audience Network's proportion is 10.94%,
Instagram's proportion is 10.94%,
Messenger's proportion is 10.94%,
's proportion is .
In the date of 2020-09-13, Terra Mystica‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Terra Mystica
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Terra Mystica. We can see some advertising trends.
Top 1 Ad Creative of Terra Mystica
Ad Details ：
Headline ：Play Terra Mystica Online Now 👉
Text ：In the land of Terra Mystica dwell 14 different peoples in seven landscapes, and each group is bound to its own home environment, so to develop and grow, they must terraform neighboring landscapes
Top 2 Ad Creative of Terra Mystica
Ad Details ：
Headline ：Play Terra Mystica Online Now 👉
Text ：In the land of Terra Mystica dwell 14 different peoples in seven landscapes, and each group is bound to its own home environment, so to develop and grow, they must terraform neighboring landscapes
Top 3 Ad Creative of Terra Mystica
Ad Details ：
Headline ：Play Terra Mystica Online Now 👉
Text ：Terra Mystica is a game with very little luck that rewards strategic planning. Play Now 👇
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 7 | 7 | 7 |
| Popularity | 64 | 64 | 64 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Terra Mystica in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Terra Mystica's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Terra Mystica, you can click the app name below to view related reports, or you can find more info in ASOTools.