Tesco Groceries Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tesco Groceries's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tesco Groceries.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tesco Groceries
App Name : Tesco Groceries
Logo：
OS : Android
Network : Google Ads(Admob),Twitter,YouTube
Developer : Tesco plc
Publisher : German conversation,Shopie - My Shopping List,Aktüel Ürünler Cepte,Chettinad Recipes Samayal in Tamil Veg & Non Veg,桃園美食地圖 - 屬於桃園人的美味食記地圖,Resep Sup Pilihan,WhatSmiley - Smileys, Stickers & WAStickerApps,SPELLING WORLD: COUNTRY QUIZ WORD PUZZLE,حلويات اقتصادية حلويات مغربية
Total creative ads during the time period : 139
Duration : 1,780
Popularity : 14,586
Check ASO Keywords of Tesco Groceries
2. Tesco Groceries’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tesco Groceries in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tesco Groceries in the recent period. As of 2021-05-28, among the Tesco Groceries‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Tesco Groceries's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Tesco Groceries‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Tesco Groceries
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tesco Groceries. We can see some advertising trends.
Top 1 Ad Creative of Tesco Groceries
Ad Details ：
Headline ：Download Our Free App.
Text ：Shop Wherever You Are.
Top 2 Ad Creative of Tesco Groceries
Ad Details ：
Headline ：Download Our Free App.
Text ：Shop Wherever You Are.
Top 3 Ad Creative of Tesco Groceries
Ad Details ：
Headline ：Get the Tesco Groceries app.
Text ：Forgotten something?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 121 | 279 | 1 |
| Popularity | 915 | 890 | 51 |
| Dimensions | 1280 x 720 | 512 x 250 | 640 x 360 |
| Creative Type | Video | Image | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 3 | 1 |
| Countries | Canada,United Kingdom,United States,Australia | Canada,Australia,United Kingdom,United States | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Tesco Groceries in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Tesco Groceries's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tesco Groceries, you can click the app name below to view related reports, or you can find more info in ASOTools.