The Advertiser. Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Advertiser.'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Advertiser..
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Advertiser.
App Name : The Advertiser.
Logo：
OS : iOS
Network : Twitter,Facebook,Instagram
Developer : News Digital Media
Publisher : Instagram,Facebook
Total creative ads during the time period : 48
Duration : 485
Popularity : 4,591
Check ASO Keywords of The Advertiser.
2. The Advertiser.’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Advertiser. in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Advertiser. in the recent period. As of 2021-02-03, among the The Advertiser.‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-03, The Advertiser.'s the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-03, The Advertiser.‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of The Advertiser.
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Advertiser.. We can see some advertising trends.
Top 1 Ad Creative of The Advertiser.
Ad Details ：
Headline ：Keep up to date with all your local Port Lincoln & Lower Eyre Peninsula news.
Text ：Welcome to The Port Lincoln News, the new home for all your local news.
Top 2 Ad Creative of The Advertiser.
Ad Details ：
Headline ：Keep up to date with all your local Barossa, Clare & Gawler news
Text ：Welcome to The Barossa, Clare & Gawler News, the new home for all your local news.
Top 3 Ad Creative of The Advertiser.
Ad Details ：
Headline ：Keep up to date with all your local Barossa, Clare & Gawler news
Text ：Welcome to The Barossa, Clare & Gawler News, the new home for all your local news.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 68 | 67 | 67 |
| Popularity | 459 | 447 | 445 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Advertiser. in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free The Advertiser.'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Advertiser., you can click the app name below to view related reports, or you can find more info in ASOTools.