The Age Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Age's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Age.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Age
App Name : The Age
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Fairfax Media
Publisher : Facebook,Instagram
Total creative ads during the time period : 138
Duration : 795
Popularity : 11,459
Check ASO Keywords of The Age
2. The Age’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Age in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Age in the recent period. As of 2021-05-28, among the The Age‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, The Age's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, The Age‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of The Age
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Age. We can see some advertising trends.
Top 1 Ad Creative of The Age
Ad Details ：
Headline ：Labor blocks push for inquiry into anti-corruption watchdogs’ funding
Text ：When it's up to the criminals to decide the budget for the police. This is what you get.
The monkeys are running the zoo.
Top 2 Ad Creative of The Age
Ad Details ：
Headline ：Labor blocks push for inquiry into anti-corruption watchdogs’ funding
Text ：When it's up to the criminals to decide the budget for the police. This is what you get.
The monkeys are running the zoo.
Top 3 Ad Creative of The Age
Ad Details ：
Headline ：Download The Age app.
Text ：Access the latest news and top stories on The Age app.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 92 | 92 | 52 |
| Popularity | 308 | 308 | 293 |
| Dimensions | 600 x 314 | 600 x 314 | 426 x 426 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | United States,Australia,United Kingdom,Canada | United Kingdom,Australia,United States,Canada | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Age in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Age's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Age, you can click the app name below to view related reports, or you can find more info in ASOTools.