The Alchemist Atelier Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Alchemist Atelier’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Alchemist Atelier.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Alchemist Atelier
App Name : The Alchemist Atelier
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Noustique Perfumes S.L.
Publisher : 拳击迷 - 最大的拳击/搏击社群,电池管家-电池检测维护大师,PokeCatch 自动捉精灵 for 精灵宝可梦go(Pokemon GO),漫畫-瀏覽器,貓跨欄,单机斗地主 - 经典单机版高智能欢乐游戏,Thumb Drift - Furious Racing,AppBox Pro
Total creative ads during the time period : 468
Duration : 179
Popularity : 31,614
2. The Alchemist Atelier’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser The Alchemist Atelier in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Alchemist Atelier in the recent period. As of 2020-09-05, among the The Alchemist Atelier‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 30.3%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 60.61%, Carousel category’s proportion is 9.09%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, The Alchemist Atelier’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 52.85%,
Instagram’s proportion is 47.15%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-05, The Alchemist Atelier‘s network with the most ads is Instagram and its proportion is 51.52%.
3. Top 3 Ad Creative Analysis of The Alchemist Atelier
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Alchemist Atelier. We can see some advertising trends.
Top 1 Ad Creative of The Alchemist Atelier
Ad Details ：
Headline ：Créez votre parfum d'été unique et personne
Text ：Inclus un flacon de 20ml de votre parfum
Top 2 Ad Creative of The Alchemist Atelier
Ad Details ：
Headline ：Le Scent Creator
Text ：Atelier de parfums inclus
Top 3 Ad Creative of The Alchemist Atelier
Ad Details ：
Headline ：Démonstration gratuite avec notre parfumeur
Text ：Démonstration gratuite
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 63 | 91 | 68 |
| Popularity | 410 | 334 | 299 |
| Dimensions | 1080 x 1080 | 2048 x 1462 | 799 x 799 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 4 | 2 |
| Countries | France | France | France |
| Language | Spanish | French | French |
Through the above analysis, we can see that the most effective channel for The Alchemist Atelier in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Alchemist Atelier’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Alchemist Atelier, you can click the app name below to view related reports.