The Australian Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Australian's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Australian.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Australian
App Name : The Australian
Logo：
OS : Android
Network : Facebook,Audience Network,Twitter
Developer : NDM
Publisher : Facebook,Instagram
Total creative ads during the time period : 98
Duration : 1,856
Popularity : 7,826
Check ASO Keywords of The Australian
2. The Australian’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Australian in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Australian in the recent period. As of 2021-05-15, among the The Australian‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-15, The Australian's the proportion of networks impressions are placed like this:
Instagram's proportion is 36.52%,
Messenger's proportion is 36.52%,
Facebook's proportion is 21.97%,
Audience Network's proportion is 4.98%,
's proportion is .
In the date of 2021-05-15, The Australian‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of The Australian
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Australian. We can see some advertising trends.
Top 1 Ad Creative of The Australian
Ad Details ：
Headline ：独家：工党派重臣九月访华 为上台后重设对华关系铺路
Text ：工党正在努力为未来一旦上台执政后重建对华关系打好基础，影子外交部长Penny Wong（黄英贤）和影子国防部长Richard Marles 计划于今年9月份之前访问北京。
Top 2 Ad Creative of The Australian
Ad Details ：
Headline ：Be on top of your game. Subscribe to Mind Games
Text ：Subscribe to Mind Games to access hundreds of the best puzzles including The Times Cryptic Crossword, Sudoku and Circuit Breaker and many more.
Top 3 Ad Creative of The Australian
Ad Details ：
Headline ：Be on top of your game. Subscribe to Mind Games
Text ：Subscribe to Mind Games to access hundreds of the best puzzles including The Times Cryptic Crossword, Sudoku and Circuit Breaker and many more.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 717 | 39 | 39 |
| Popularity | 999 | 197 | 195 |
| Dimensions | 700 x 467 | 426 x 426 | 426 x 426 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Canada,United States,United Kingdom,Australia | United Kingdom,Australia,Canada,United States |
| Language | Norwegian | English | English |
Through the above analysis, we can see that the most effective channel for The Australian in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Australian's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Australian, you can click the app name below to view related reports, or you can find more info in ASOTools.