The Boston Globe Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Boston Globe's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Boston Globe.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Boston Globe
App Name : The Boston Globe
Logo：
OS : iOS
Network : Facebook
Developer : Globe Newspaper Company, Inc.
Publisher :
Total creative ads during the time period : 4
Duration : 30
Popularity : 579
Check ASO Keywords of The Boston Globe
2. The Boston Globe’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Boston Globe in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Boston Globe in the recent period. As of 2020-09-04, among the The Boston Globe‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 25.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, The Boston Globe's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-04, The Boston Globe‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of The Boston Globe
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Boston Globe. We can see some advertising trends.
Top 1 Ad Creative of The Boston Globe
Ad Details ：
Headline ：Moving forward, together
Text ：Get full access to The Boston Globe’s 26-time Pulitzer Prize winning journalism from New England’s largest newsroom, featuring: * Up-to-the minute premium local and national breaking news * Groundbreaking work from the Globe Spotlight team and other investigative units * In-depth coverage of ...
Top 2 Ad Creative of The Boston Globe
Ad Details ：
Headline ：Moving forward, together
Text ：Get full access to The Boston Globe’s 26-time Pulitzer Prize winning journalism from New England’s largest newsroom, featuring: * Up-to-the minute premium local and national breaking news * Groundbreaking work from the Globe Spotlight team and other investigative units * In-depth coverage of ...
Top 3 Ad Creative of The Boston Globe
Ad Details ：
Headline ：Focused on our community.
Text ：Get full access to The Boston Globe’s 26-time Pulitzer Prize winning journalism from New England’s largest newsroom, featuring: * Up-to-the minute premium local and national breaking news * Groundbreaking work from the Globe Spotlight team and other investigative units * In-depth coverage of ...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 29 | 29 | 29 |
| Popularity | 145 | 145 | 145 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Boston Globe in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Boston Globe's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Boston Globe, you can click the app name below to view related reports, or you can find more info in ASOTools.