The Daily Telegraph Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Daily Telegraph's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Daily Telegraph.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Daily Telegraph
App Name : The Daily Telegraph
Logo：
OS : Android
Network : Facebook,Twitter,Instagram
Developer : NDM
Publisher : Instagram,Facebook,TopBuzz: Notícias,Vídeos, GIFs,Text Free: WiFi Calling App ,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 156
Duration : 619
Popularity : 13,294
Check ASO Keywords of The Daily Telegraph
2. The Daily Telegraph’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Daily Telegraph in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Daily Telegraph in the recent period. As of 2021-04-23, among the The Daily Telegraph‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 28.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 71.43%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-23, The Daily Telegraph's the proportion of networks impressions are placed like this:
Instagram's proportion is 47.13%,
Facebook's proportion is 41.74%,
Messenger's proportion is 11.13%,
's proportion is ,
's proportion is .
In the date of 2021-04-23, The Daily Telegraph‘s network with the most ads is Facebook and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of The Daily Telegraph
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Daily Telegraph. We can see some advertising trends.
Top 1 Ad Creative of The Daily Telegraph
Ad Details ：
Headline ：Keep up to date with all your local Dubbo news.
Text ：Welcome to The Dubbo News, the new home for all your local news. Get the latest at www.TheDubboNews.com.au
Top 2 Ad Creative of The Daily Telegraph
Ad Details ：
Headline ：What teachers and kids must have to be safe at school
Text ：Exclusive: ‘Mum’ has nudged out education professionals as the main teacher as parents struggle to cope with home learning.
Top 3 Ad Creative of The Daily Telegraph
Ad Details ：
Headline ：Keep up to date with all your local mid-north coast news.
Text ：Welcome to The Mid-North Coast News, the new home for all your local Port Macquarie, Taree and Kempsey news. Get the latest at www.TheMidNorthCoastNews.com.au
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 84 | 78 | 80 |
| Popularity | 610 | 558 | 557 |
| Dimensions | 426 x 240 | 1280 x 720 | 426 x 240 |
| Creative Type | Video | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Daily Telegraph in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free The Daily Telegraph's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Daily Telegraph, you can click the app name below to view related reports, or you can find more info in ASOTools.