The Economic Times Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Economic Times's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Economic Times.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Economic Times
App Name : The Economic Times
Logo：
OS : iOS
Network : Facebook,Twitter,Instagram
Developer : Times Internet Limited
Publisher : Instagram,Facebook,地铁跑酷 - 官方中文版,EDM Music - NCS Music 2020,空気読み力,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 217
Duration : 1,224
Popularity : 24,833
Check ASO Keywords of The Economic Times
2. The Economic Times’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Economic Times in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Economic Times in the recent period. As of 2021-05-23, among the The Economic Times‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, The Economic Times's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-05-23, The Economic Times‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of The Economic Times
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Economic Times. We can see some advertising trends.
Top 1 Ad Creative of The Economic Times
Ad Details ：
Headline ：Chinese consul-general pushes for Mamata’s long-awaited Beijing trip
Text ：With over 30 Chinese companies taking part in BGBS 2018, the Chinese delegation to this year’s Bengal Global Business Summit is China’s biggest so far!
Read more here: http://bit.ly/2CZ4fs6
#BengalMeansBusiness #BGBS2018 #BengalSummit
Top 2 Ad Creative of The Economic Times
Ad Details ：
Headline ：With Santhosh, RSS seeks to increase its ideological imprint on BJP
Text ：With Santhosh, RSS seeks to increase its ideological imprint on BJPBy Vasudha Venugopal, ET Bureau|Updated: Jul 22, 2019, 10.35 AM IST0Comments AgenciesRamlal’s current role Thirteen years after being appointed by RSS to help BJP organisation, Ramlal will soon start work back in RSS as deputy in-c...
Top 3 Ad Creative of The Economic Times
Ad Details ：
Headline ：Bengal Bypolls: How the rise of BJP has forced TMC to change its strategy
Text ：TMC chose to fail natives of Bengal to pamper Rohaniya and religious extremists.
There is no NRC, except in TMC design of fear mongering.
Instead there is Citizenship Amendment Bill, which will help India give easy Indian citizenship to Hindus, Sikhs, Buddhists, Jains, Parsis and Christians coming from Afghanistan, Bangladesh and Pakistan.
Obviously there arise No Question of excluding any Indian.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 384 | 257 | 336 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 450 | 1070 x 580 | 1070 x 580 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 4 | 1 | 1 |
| Countries | Australia,United Kingdom,Canada,United States | Canada,United Kingdom,United States,Australia | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Economic Times in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Economic Times's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Economic Times, you can click the app name below to view related reports, or you can find more info in ASOTools.