Economist Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Economist's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Economist.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Economist
App Name : Economist
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : The Economist Newspaper Limited
Publisher : Instagram,Facebook,Memory game Chinese and pinyin,virgin mary photos jigsaw puzzle,30 Top Nursery Rhymes Videos,Auto Chess Synergy
Total creative ads during the time period : 3,176
Duration : 1,102
Popularity : 331,026
Check ASO Keywords of Economist
2. Economist’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Economist in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Economist in the recent period. As of 2021-05-28, among the Economist‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Economist's the proportion of networks impressions are placed like this:
Facebook's proportion is 97.95%,
Instagram's proportion is 2.05%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Economist‘s network with the most ads is Facebook and its proportion is 88.89%.
3. Top 3 Ad Creative Analysis of Economist
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Economist. We can see some advertising trends.
Top 1 Ad Creative of Economist
Ad Details ：
Headline ：Ageing can be cured—and, in part, it soon will be
Text ：Andrew Steele has a hopeful message for all those facing the prospect of old age (ie, everyone). Old age needn’t be a massacre; in fact, old age needn’t even be old
Top 2 Ad Creative of Economist
Ad Details ：
Headline ：A post-pandemic boom is beginning
Text ：The situation is so unfamiliar that economists are turning to history to get a sense of what to expect. What lessons does the past offer?
Top 3 Ad Creative of Economist
Ad Details ：
Headline ：What Neanderthal genes reveal about covid-19 cases
Text ：New research could shed light on why some countries or populations appear to have been hit harder by covid-19 than others
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 61 | 25 | 39 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 720 x 720 | 720 x 720 | 720 x 720 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 19 | 19 | 20 |
| Countries | Zambia,United Kingdom,Portugal,Nigeria,Bahrian,Algeria,Kenya,United States,Canada,Australia,Thailand,India,Denmark,Iraq,Ireland,El Salvador,Spain,Bulgaria,Cameroon,Jordan | United States,Nepal,Lithuania,Israel,Zimbabwe,Tunisia,Jordan,India,Sri Lanka,China,Bulgaria,Spain,Vietnam,Greece,Portugal,United Kingdom,Canada,Australia,Brazil,Czech | United Kingdom,Latvia,Guatemala,Fiji,United States,France,Lebanon,Australia,Canada,Ireland,Bulgaria,Spain,Denmark,Slovenia,Morocco,Iceland,Swaziland |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Economist in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Economist's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Economist, you can click the app name below to view related reports, or you can find more info in ASOTools.