The Economist: News analysis Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Economist: News analysis’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Economist: News analysis.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Economist: News analysis
App Name : The Economist: News analysis
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Twitter
Developer : The Economist Newspaper Limited
Publisher : Memory game Chinese and pinyin,virgin mary photos jigsaw puzzle,30 Top Nursery Rhymes Videos,Atrapa La Bandera El Duelo,Butterfly Jigsaw Puzzle,2nd Grade Math Learning Games,Basketball Player Quiz
Total creative ads during the time period : 224
Duration : 236
Popularity : 28,637
2. The Economist: News analysis’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser The Economist: News analysis in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Economist: News analysis in the recent period. As of 2020-09-05, among the The Economist: News analysis‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, The Economist: News analysis’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-05, The Economist: News analysis‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of The Economist: News analysis
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Economist: News analysis. We can see some advertising trends.
Top 1 Ad Creative of The Economist: News analysis
Ad Details ：
Headline ：Free to read | Who will win the American presidency?
Text ：The Economist's new US presidential forecast finds Joe Biden to be the favourite to win in November. Explore our predictions for each state
Top 2 Ad Creative of The Economist: News analysis
Ad Details ：
Headline ：2020 is the start of a new age for working life
Text ：Remote working may have eliminated the commute, but is the five-day-working week doomed?
Top 3 Ad Creative of The Economist: News analysis
Ad Details ：
Headline ：Free to read | Who will win the American presidency?
Text ：The Economist's new US presidential forecast finds Joe Biden to be the favourite to win in November. Explore our predictions for each state
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 10 | 20 | 1 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 720 x 720 | 720 x 720 | 2048 x 1168 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 5 | 6 | 1 |
| Countries | Turkey,Estonia,Lithuania,Morocco,Afghanistan,New Zealand,Lebanon,Cape Verde,South Africa,Philippines | Afghanistan | |
| Language | NA | English | English |
Through the above analysis, we can see that the most effective channel for The Economist: News analysis in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Economist: News analysis’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Economist: News analysis, you can click the app name below to view related reports.