The Edge Markets Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Edge Markets's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Edge Markets.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Edge Markets
App Name : The Edge Markets
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : The Edge
Publisher : Facebook,Instagram,ActionDirector Video Editor - Edit Videos Fast,YouCam Nails - Manicure Salon for Custom Nail Art,30 Day Fitness Challenge - Workout at Home,Fotor - Photo Editor&Collage
Total creative ads during the time period : 164
Duration : 738
Popularity : 11,773
Check ASO Keywords of The Edge Markets
2. The Edge Markets’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Edge Markets in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Edge Markets in the recent period. As of 2021-05-24, among the The Edge Markets‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, The Edge Markets's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.41%,
Instagram's proportion is 34.41%,
Messenger's proportion is 31.18%,
's proportion is ,
's proportion is .
In the date of 2021-05-24, The Edge Markets‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of The Edge Markets
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Edge Markets. We can see some advertising trends.
Top 1 Ad Creative of The Edge Markets
Ad Details ：
Headline ：Pott Glasses on its way to becoming Malaysia's first fully online eyewear store
Text ：Pott Glasses is looking at establishing Malaysia's first fully online eyewear retail store, complete with a basic vision test for eyeglass prescriptions, and virtual glasses try-on services powered by augmented reality (AR).
Top 2 Ad Creative of The Edge Markets
Ad Details ：
Headline ：Get your free account now.
Text ："TransferWise... uses real-time exchange rates and is typically two to five times cheaper than what banks charge, allows users to transfer money to 83 countries." Stop losing, start saving.
Top 3 Ad Creative of The Edge Markets
Ad Details ：
Headline ：Get your free account now.
Text ：Join 7 million others already saving.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 78 | 96 | 63 |
| Popularity | 550 | 392 | 383 |
| Dimensions | 747 x 498 | 1637 x 1636 | 1637 x 1636 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 1 |
| Countries | Malaysia | Malaysia | United Kingdom,Canada,United States,Australia |
| Language | NA | English | English |
Through the above analysis, we can see that the most effective channel for The Edge Markets in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Edge Markets's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Edge Markets, you can click the app name below to view related reports, or you can find more info in ASOTools.