The Game of Life 2 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Game of Life 2's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Game of Life 2.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Game of Life 2
App Name : The Game of Life 2
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Marmalade Game Studio
Publisher : Instagram,Facebook
Total creative ads during the time period : 222
Duration : 275
Popularity : 36,939
Check ASO Keywords of The Game of Life 2
2. The Game of Life 2’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Game of Life 2 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Game of Life 2 in the recent period. As of 2021-03-12, among the The Game of Life 2‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 32.35%, Playable Ads category's proportion is 0.0%, Image category's proportion is 67.65%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, The Game of Life 2's the proportion of networks impressions are placed like this:
Audience Network's proportion is 36.29%,
Facebook's proportion is 23.3%,
Instagram's proportion is 20.2%,
Messenger's proportion is 20.2%,
's proportion is .
In the date of 2021-03-12, The Game of Life 2‘s network with the most ads is Audience Network and its proportion is 30.88%.
3. Top 3 Ad Creative Analysis of The Game of Life 2
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Game of Life 2. We can see some advertising trends.
Top 1 Ad Creative of The Game of Life 2
Ad Details ：
Headline ：Play THE GAME OF LIFE 2!
Text ：THE GAME OF LIFE 2, challenges you to be your best self! Will you start a family? Stay single? Adopt pets? Focus on your career? Start planning today!
Top 2 Ad Creative of The Game of Life 2
Ad Details ：
Headline ：Play THE GAME OF LIFE 2!
Text ：THE GAME OF LIFE 2, challenges you to be your best self! Will you start a family? Stay single? Adopt pets? Focus on your career? Start planning today!
Top 3 Ad Creative of The Game of Life 2
Ad Details ：
Headline ：Play THE GAME OF LIFE 2!
Text ：THE GAME OF LIFE 2, challenges you to be your best self! Will you start a family? Stay single? Adopt pets? Focus on your career? Start planning today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 71 | 71 | 71 |
| Popularity | 528 | 527 | 526 |
| Dimensions | 1080 x 1920 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Ireland,Portugal,Poland,Croatia,Isle Of Man,Spain,Czech,Sweden,Jersey,Luxembourg,Norway,Lithuania,Moldavia,Hungary,Bulgaria,United Kingdom,Slovenia,France,Netherlands | France,Macedonia,Malta,Croatia,Albania,Netherlands,Portugal,Hungary,Italy,Luxembourg,Russia,Austria,Faroe Islands,Sweden,Germany,Moldavia,Spain,Lithuania,Bulgaria,Czech | Ireland,Portugal,Poland,Croatia,Isle Of Man,Spain,Czech,Sweden,Jersey,Luxembourg,Norway,Lithuania,Moldavia,Hungary,Bulgaria,United Kingdom,Slovenia,France,Netherlands |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Game of Life 2 in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free The Game of Life 2's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Game of Life 2, you can click the app name below to view related reports, or you can find more info in ASOTools.