The Great Courses Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the The Great Courses’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Great Courses.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of The Great Courses

App Name : The Great Courses

Logo

The Great Courses-SocialPeta

OS : iOS

Network : Audience Network,Facebook,Instagram

Developer : TEACHING COMPANY, LLC

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,OLX Clasificados,Ameba,appsGratis,Korean Food Recipes - 10k Recipes,TopBuzz: Notícias,Vídeos, GIFs

Total creative ads during the time period : 642

Duration : 460

Popularity : 54,625

2. The Great Courses’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser The Great Courses in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of The Great Courses in the recent period. As of 2020-09-04, among the The Great Courses‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 24.66%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 75.34%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, The Great Courses’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.59%,

Audience Network’s proportion is 27.45%,

Instagram’s proportion is 19.69%,

Messenger’s proportion is 19.27%,

’s proportion is .

In the date of 2020-09-04, The Great Courses‘s network with the most ads is Facebook and its proportion is 26.03%.

3. Top 3 Ad Creative Analysis of The Great Courses

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Great Courses. We can see some advertising trends.

Top 1 Ad Creative of The Great Courses

Ad Details :

Headline :Save 85% on this best-selling course!

Text :LIMITED TIME ONLY! Save 85% on this best-selling course! Experience the joy of dog training today by downloading or streaming on your computer or mobile device. To cut through the clutter and bring you a training method validated by the latest scientific research on dog behavior, we worked with Jean Donaldson, the founder and principal instructor of The Academy for Dog Trainers, to create a course that teaches you the whys of dog training basics, not just the hows. With over 24 packed lectures, Dog Training 101 brings you exclusive access to a trainer of dog trainers who delves into dog cognition, behavioral science, husbandry, and more, demystifying the popular and unsuccessful theories out there.

Top 2 Ad Creative of The Great Courses

Ad Details :

Headline :Save 85% on this best-selling course!

Text :LIMITED TIME ONLY! Save 85% and Enjoy a Summer of Great Grilling. On a pleasant summer day when family or friends are near, nothing beats firing up the grill for a great meal—appetizers, salads, meats, side dishes, and even desserts. Whether you’re just starting out with a new grill or you already have a wide range of skills, The Everyday Gourmet: How to Master Outdoor Cooking gives you the chance to boost your culinary repertoire and take full advantage of your grill this summer. Taught by highly acclaimed chefs at The Culinary Institute of America, these 12 lectures feature detailed demonstrations, insider tricks, and delicious recipes from around the world. Liven up summer afternoons and evenings around your trusty grill by downloading or streaming this course on your computer or mobile device.

Top 3 Ad Creative of The Great Courses

Ad Details :

Headline :Save 85% on this best-selling course!

Text :Take your Great Courses everywhere. Download or stream a course today!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 267 356 67
Popularity 954 883 461
Dimensions 1080 x 1080 1080 x 1080 400 x 224
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 2 5 1
Countries United Kingdom,Canada,United States,Australia United States United Kingdom,United States,Canada,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for The Great Courses in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free The Great Courses’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to The Great Courses, you can click the app name below to view related reports.