The Great Courses Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Great Courses's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Great Courses.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Great Courses
App Name : The Great Courses
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : The Teaching Company
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,OLX Classifieds,Ameba,appsGratis,Light Bible: Daily Verses, Prayer, Audio Bible,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 856
Duration : 677
Popularity : 100,712
Check ASO Keywords of The Great Courses
2. The Great Courses’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Great Courses in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Great Courses in the recent period. As of 2021-04-09, among the The Great Courses‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-09, The Great Courses's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-09, The Great Courses‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of The Great Courses
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Great Courses. We can see some advertising trends.
Top 1 Ad Creative of The Great Courses
Ad Details ：
Headline ：The Great Courses - Geology of National Parks
Text ：From the Yosemite to Shenandoah, learn from expert explorers about the history, geology, and beauty of America's National Parks.
Top 2 Ad Creative of The Great Courses
Ad Details ：
Headline ：Save 85% on this best-selling course!
Text ：LIMITED TIME OFFER! Save 85% on this best-selling course! Experience the joy of drawing...
Top 3 Ad Creative of The Great Courses
Ad Details ：
Headline ：Save 85% on this best-selling course!
Text ：Take your Great Courses everywhere. Download or stream a course today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 11 | 334 | 322 |
| Popularity | 999 | 989 | 986 |
| Dimensions | 720 x 720 | 417 x 417 | 600 x 315 |
| Creative Type | Image | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 2 |
| Countries | United States | United Kingdom,Canada,United States,Australia | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Great Courses in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Great Courses's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Great Courses, you can click the app name below to view related reports, or you can find more info in ASOTools.