The Guam Daily Post Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the The Guam Daily Post's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Guam Daily Post.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of The Guam Daily Post

App Name : The Guam Daily Post

Logo：

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Guam Daily Post, LLC

Publisher : Facebook,Instagram

Total creative ads during the time period : 59

Duration : 937

Popularity : 6,824

Check ASO Keywords of The Guam Daily Post

2. The Guam Daily Post’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Guam Daily Post in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of The Guam Daily Post in the recent period. As of 2021-05-02, among the The Guam Daily Post‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-02, The Guam Daily Post's the proportion of networks impressions are placed like this:

Instagram's proportion is 52.14%,

Facebook's proportion is 47.86%,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-05-02, The Guam Daily Post‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of The Guam Daily Post

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Guam Daily Post. We can see some advertising trends.

Top 1 Ad Creative of The Guam Daily Post

Ad Details ：

Headline ：Games of chance rules to be amended

Text ：I missed the meeting to discuss the rules because the bill's author and the committee chairman failed to inform me on the meeting despite my written request to be notified in the event of any meetings, hearing, or actions on this bill.

The rules, from a public accountability point of view suck big time. The bill has a lot of loop holes all designed to siphon money out of the process and guide it into someone's hands. That explains why the mayors fought so hard to control a cash business, even if it is only for 60 days.

The first huge red flag on the new casino rules is the fact that 50% of the proceeds from the gambling licenses is to be deposited into an account for the FIRST GENTLEMAN. Really? Where does the FIRST GENTLEMAN OFFICE appear in the charter of government agencies?...and we’re off to the credibility races!

Nothing in the rules says anything about Rev & Tax running the cash cage where people must buy chips, and cash out chips after gambling. Instead each vendor will maintain a cash flow report using a manual tally sheet. Having gamblers buying chips from vendors and depending on the vendors to accurately report cash transactions for taxing purposes, is just asking for the system to be abused. So much for a reliable check and balance system to make sure all monies are accounted form and all taxes collected.

If it seems that I don't trust the MCOG to accurately account for the money moving through the games; you are right, and I come by these feelings honestly based on their past performance managing (or lack of managing) casino activities in the past.

Only some games will require chips and some games will allow cash. How are the mayor's going to track and account for that siphon...I mean split.
Instead of requiring a Police and Court clearance from everyone associated with the gaming, only five employees will need to be identified to Rev & Tax.
Nothing in the rules requires an audit of the gaming vendors.

So much of having the administration’s and legislature’s efforts to inspire trust.

Top 2 Ad Creative of The Guam Daily Post

Ad Details ：

Headline ：Guam celebrates Palau's milestone

Text ：I join our families and friends across our island in recognizing and honoring our brothers and sisters from Palau as they celebrate their country's history, culture, and journey toward independence. Biba 🇵🇼 Telo T. Taitague

Top 3 Ad Creative of The Guam Daily Post

Ad Details ：

Headline ：Senators to get public input on whether to cancel primary races

Text ：Earlier this week, I was joined by Senator Therese Terlaje in introducing Bill 375-35, which proposes to cancel the 2020 Primary Election, and allow all candidates to advance to the General Election in November.

While on one end the measure would save taxpayers over $365,000, the greater concern is the public health pandemic which the island (and the world) is experiencing. The measure would provide GEC the additional time to prepare for the general election while adjusting to the new normals of society. This includes enhancing early voting, possibly setting up voting centers, and assuring that the turnout is high.

We want to hear from you on this issue. There is a public hearing scheduled for this Tuesday, and your input is valuable. Feel free to share your thoughts on Bill 375-35 and you can email them to senatormoylan@guamlegislature.org.

Thank you 🙏🏼

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for The Guam Daily Post in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free The Guam Daily Post's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to The Guam Daily Post, you can click the app name below to view related reports, or you can find more info in ASOTools.

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