The Guardian - Live World News, Sport & Opinion Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Guardian - Live World News, Sport & Opinion's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Guardian - Live World News, Sport & Opinion.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Guardian - Live World News, Sport & Opinion
App Name : The Guardian - Live World News, Sport & Opinion
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Guardian News & Media Ltd
Publisher : Instagram,Facebook,Winter Wallpaper,Abbreviations.com,Gaon Connection,Butterfly Game,Noticias de Actualidad,Bronze Dictionary
Total creative ads during the time period : 100
Duration : 2,405
Popularity : 8,231
Check ASO Keywords of The Guardian - Live World News, Sport & Opinion
2. The Guardian - Live World News, Sport & Opinion’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Guardian - Live World News, Sport & Opinion in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Guardian - Live World News, Sport & Opinion in the recent period. As of 2021-03-16, among the The Guardian - Live World News, Sport & Opinion‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 64.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 35.29%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, The Guardian - Live World News, Sport & Opinion's the proportion of networks impressions are placed like this:
Instagram's proportion is 58.51%,
Facebook's proportion is 30.17%,
Messenger's proportion is 11.32%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, The Guardian - Live World News, Sport & Opinion‘s network with the most ads is Instagram and its proportion is 58.82%.
3. Top 3 Ad Creative Analysis of The Guardian - Live World News, Sport & Opinion
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Guardian - Live World News, Sport & Opinion. We can see some advertising trends.
Top 1 Ad Creative of The Guardian - Live World News, Sport & Opinion
Ad Details ：
Headline ：Breaking news, on the go.
Text ：News, sport and opinion.
Top 2 Ad Creative of The Guardian - Live World News, Sport & Opinion
Ad Details ：
Headline ：A frank, educational, instructional website about female sexuality? OMGYes!
Text ："What's most exciting about the website is that it is indicative of a move towards a more frank and open discussion of female sexuality, in a way that has previously been stigmatised... fantastically refreshing and really quite arresting"
Top 3 Ad Creative of The Guardian - Live World News, Sport & Opinion
Ad Details ：
Headline ：Subscribe to The Guardian Weekly
Text ：Subscribe to The Guardian’s essential news magazine and enjoy handpicked articles to help you understand the world every week. Delivered worldwide.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 153 | 7 | 26 |
| Popularity | 618 | 442 | 129 |
| Dimensions | 406 x 720 | 720 x 431 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 2 | 1 | 1 |
| Countries | United States,Canada,Australia,United Kingdom | United States,Australia,Canada,United Kingdom | Indonesia,Qatar,Azerbaijan,Portugal,Oman,United Arab Emirates,Spain,Kenya,Canada,Germany,Thailand,Korea,Turkey,Russia,United States,Malaysia,Argentina,Ukraine,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Guardian - Live World News, Sport & Opinion in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free The Guardian - Live World News, Sport & Opinion's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Guardian - Live World News, Sport & Opinion, you can click the app name below to view related reports, or you can find more info in ASOTools.