The Home Depot Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Home Depot's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Home Depot.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Home Depot
App Name : The Home Depot
Logo：
OS : Android
Network : Facebook,Instagram,YouTube
Developer : The Home Depot, Inc.
Publisher : Instagram,Train Wash,Bubble Space Extreme
Total creative ads during the time period : 184
Duration : 1,673
Popularity : 17,907
Check ASO Keywords of The Home Depot
2. The Home Depot’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Home Depot in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Home Depot in the recent period. As of 2021-05-28, among the The Home Depot‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, The Home Depot's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, The Home Depot‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of The Home Depot
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Home Depot. We can see some advertising trends.
Top 1 Ad Creative of The Home Depot
Ad Details ：
Headline ：Tools to Keep Building
Text ：Get the tools and solutions you need to make the job easier from The Home Depot.
Top 2 Ad Creative of The Home Depot
Ad Details ：
Headline ：The Home Depot
Text ：Find what you need in The Home Depot app, and get free delivery on over a million items.
Top 3 Ad Creative of The Home Depot
Ad Details ：
Headline ：The Home Depot
Text ：Get the tools and solutions you need to make the job easier from The Home Depot.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 85 | 120 | 111 |
| Popularity | 412 | 382 | 374 |
| Dimensions | 1080 x 1080 | 640 x 640 | 640 x 640 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 7 | 4 |
| Countries | United States | Australia,United Kingdom,United States,Canada | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Home Depot in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free The Home Depot's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Home Depot, you can click the app name below to view related reports, or you can find more info in ASOTools.