The HorseMap Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The HorseMap's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The HorseMap.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The HorseMap
App Name : The HorseMap
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : The Horse Map
Publisher : Instagram,Facebook
Total creative ads during the time period : 93
Duration : 526
Popularity : 12,000
Check ASO Keywords of The HorseMap
2. The HorseMap’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The HorseMap in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The HorseMap in the recent period. As of 2021-05-27, among the The HorseMap‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, The HorseMap's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.23%,
Audience Network's proportion is 25.98%,
Messenger's proportion is 25.98%,
Facebook's proportion is 20.82%,
's proportion is .
In the date of 2021-05-27, The HorseMap‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of The HorseMap
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The HorseMap. We can see some advertising trends.
Top 1 Ad Creative of The HorseMap
Ad Details ：
Headline ：The HorseMap
Text ：App gratuite de géoloc
Top 2 Ad Creative of The HorseMap
Ad Details ：
Headline ：The HorseMap ⭐⭐⭐
Text ：Découvrez The HorseMap, l'app innovante et 100% gratuite qui vous connecte au monde équestre 🐴✨
Repérez les professionnels les plus proches de chez vous grâce à notre carte interactive et trouvez enfin une écurie, un cheval, une sellerie ou encore un vétérinaire sans prise de tête !
📲 Disponible sur IOS & Android !
Rejoignez la Team des HorseMapers
✅ Facile et Pratique
✅ 100% Gratuit
✅ 100% Fiable
Top 3 Ad Creative of The HorseMap
Ad Details ：
Headline ：The HorseMap ⭐⭐⭐
Text ：Découvrez The HorseMap, l'app innovante et 100% gratuite qui vous connecte au monde équestre 🐴✨
Repérez les professionnels les plus proches de chez vous grâce à notre carte interactive et trouvez enfin une écurie, un cheval, une sellerie ou encore un vétérinaire sans prise de tête !
📲 Disponible sur IOS & Android !
Rejoignez la Team des HorseMapers
✅ Facile et Pratique
✅ 100% Gratuit
✅ 100% Fiable
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 70 | 75 | 75 |
| Popularity | 467 | 386 | 374 |
| Dimensions | 940 x 788 | 400 x 224 | 400 x 224 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 5 | 5 |
| Countries | France | France,Belgium,Luxembourg | France,Belgium,Luxembourg |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for The HorseMap in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The HorseMap's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The HorseMap, you can click the app name below to view related reports, or you can find more info in ASOTools.