The Marbella Club Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Marbella Club's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Marbella Club.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Marbella Club
App Name : The Marbella Club
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Cardola Limited
Publisher : Instagram,Facebook,地铁跑酷 - 官方中文版,Blue Light Filter - Night Mode, Night Shift
Total creative ads during the time period : 82
Duration : 608
Popularity : 12,837
Check ASO Keywords of The Marbella Club
2. The Marbella Club’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Marbella Club in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Marbella Club in the recent period. As of 2021-03-03, among the The Marbella Club‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 44.44%, Playable Ads category's proportion is 0.0%, Image category's proportion is 44.44%, Carousel category's proportion is 11.11%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, The Marbella Club's the proportion of networks impressions are placed like this:
Messenger's proportion is 26.48%,
Instagram's proportion is 26.25%,
Facebook's proportion is 26.25%,
Audience Network's proportion is 21.02%,
's proportion is .
In the date of 2021-03-03, The Marbella Club‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of The Marbella Club
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Marbella Club. We can see some advertising trends.
Top 1 Ad Creative of The Marbella Club
Ad Details ：
Headline ：Marbella Club Hotel
Text ：COME AND CREATE UNFORGETTABLE MOMENTS! Experience the Marbella Club, a steps-from-the-sea 5* Golf Resort & Spa in South Coast of Spain.
Top 2 Ad Creative of The Marbella Club
Ad Details ：
Headline ：Marbella Club Hotel
Text ：Enamórate de nuestro Hotel & Spa de lujo, de su suave microclima, el aire del mar y las vistas de las montañas. Cancelación gratuita.
Top 3 Ad Creative of The Marbella Club
Ad Details ：
Headline ：Marbella Club Hotel
Text ：Enamórate de nuestro Hotel & Spa de lujo, de su suave microclima, el aire del mar y las vistas de las montañas. Cancelación gratuita.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 33 | 57 | 57 |
| Popularity | 161 | 143 | 143 |
| Dimensions | 240 x 426 | 1600 x 746 | 1600 x 746 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 5 | 5 |
| Countries | United Kingdom,Australia,Canada,United States | Spain | Spain |
| Language | English | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for The Marbella Club in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free The Marbella Club's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Marbella Club, you can click the app name below to view related reports, or you can find more info in ASOTools.