The Mighty Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the The Mighty’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Mighty.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of The Mighty

App Name : The Mighty

Logo

The Mighty-SocialPeta

OS : iOS

Network : Yahoo,Facebook,Instagram

Developer : Mighty Proud Media Inc.

Publisher :

Total creative ads during the time period : 58

Duration : 755

Popularity : 8,197

2. The Mighty’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser The Mighty in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of The Mighty in the recent period. As of 2020-09-06, among the The Mighty‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, The Mighty’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, The Mighty‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of The Mighty

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Mighty. We can see some advertising trends.

Top 1 Ad Creative of The Mighty

Ad Details :

Headline :U.S. Government Wants to Use Social Media to Decide Who Is ‘Disabled Enough’ for Disability Benefits

Text :"Attempting to determine whether someone is disabled using social media can only be done by relying on inaccurate, damaging stereotypes about what disability looks like and what disabled people can and can't do."

Top 2 Ad Creative of The Mighty

Ad Details :

Headline :We Can't Keep Treating Anxiety From Complex Trauma the Same Way We Treat Generalized Anxiety

Text :"Many effective strategies that treat anxiety and depression don't work for trauma survivors."

Top 3 Ad Creative of The Mighty

Ad Details :

Headline :Disposable Plastic Straws Suck. Try These Disability-Friendly Alternatives

Text :From food-based to silicone, these accessible drinking straws can help you say pasta la vista to ocean-polluting plastic.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 386 646 604
Popularity 999 999 999
Dimensions 1280 x 640 1280 x 640 1280 x 640
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for The Mighty in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free The Mighty’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to The Mighty, you can click the app name below to view related reports.