The Mighty Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Mighty's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Mighty.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Mighty
App Name : The Mighty
Logo：
OS : iOS
Network : Facebook,Yahoo,Instagram
Developer : Mighty Proud Media Inc.
Publisher : Facebook,Instagram
Total creative ads during the time period : 114
Duration : 1,016
Popularity : 18,780
Check ASO Keywords of The Mighty
2. The Mighty’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Mighty in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Mighty in the recent period. As of 2021-05-24, among the The Mighty‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, The Mighty's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-24, The Mighty‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of The Mighty
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Mighty. We can see some advertising trends.
Top 1 Ad Creative of The Mighty
Ad Details ：
Headline ：U.S. Government Wants to Use Social Media to Decide Who Is ‘Disabled Enough’ for Disability Benefits
Text ：SHOULD YOUR FACEBOOK ACCOUNT BE USED TO DETERMINE IF YOU QUALIFY FOR SOCIAL SECURITY DISABILITY MONTHY BENEFITS?
Top 2 Ad Creative of The Mighty
Ad Details ：
Headline ：We Can't Keep Treating Anxiety From Complex Trauma the Same Way We Treat Generalized Anxiety
Text ："Many effective strategies that treat anxiety and depression don't work for trauma survivors."
Top 3 Ad Creative of The Mighty
Ad Details ：
Headline ：A Digital Toolkit for Living With Hidradenitis Suppurativa
Text ：Everything included is downloadable, printable and shareable!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 600 | 646 | 139 |
| Popularity | 999 | 999 | 937 |
| Dimensions | 1280 x 640 | 1280 x 640 | 1280 x 640 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Mighty in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Mighty's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Mighty, you can click the app name below to view related reports, or you can find more info in ASOTools.