The National Lottery: Official Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The National Lottery: Official's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The National Lottery: Official.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The National Lottery: Official
App Name : The National Lottery: Official
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : Camelot UK Lotteries Limited
Publisher : Instagram,Facebook,PixelDot - Color by Number Pixel Art
Total creative ads during the time period : 247
Duration : 2,356
Popularity : 50,014
Check ASO Keywords of The National Lottery: Official
2. The National Lottery: Official’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The National Lottery: Official in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The National Lottery: Official in the recent period. As of 2021-03-16, among the The National Lottery: Official‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, The National Lottery: Official's the proportion of networks impressions are placed like this:
Facebook's proportion is 54.21%,
Instagram's proportion is 45.79%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, The National Lottery: Official‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of The National Lottery: Official
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The National Lottery: Official. We can see some advertising trends.
Top 1 Ad Creative of The National Lottery: Official
Ad Details ：
Headline ：The Official National Lottery® app
Text ：Lotto, EuroMillions, Set For Life and more. Play your favourite games with The National Lottery® App! Download the App today!
Top 2 Ad Creative of The National Lottery: Official
Ad Details ：
Headline ：The Official National Lottery® app
Text ：Lotto, EuroMillions, Set For Life and more. Play your favourite games with The National Lottery® App! Download the App today!
Top 3 Ad Creative of The National Lottery: Official
Ad Details ：
Headline ：The Official National Lottery® app
Text ：Checking your results has never been easier! Download The National Lottery® App today. Rules & App Ts&Cs apply.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 228 | 228 | 215 |
| Popularity | 998 | 998 | 996 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Canada,United Kingdom,United States | Canada,Australia,United States,United Kingdom | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The National Lottery: Official in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free The National Lottery: Official's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The National Lottery: Official, you can click the app name below to view related reports, or you can find more info in ASOTools.