The New York Times Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The New York Times’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The New York Times.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The New York Times
App Name : The New York Times
OS : iOS
Network : Google Ads(Admob),Facebook,Twitter
Developer : The New York Times Company
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Total creative ads during the time period : 9,610
Duration : 2,191
Popularity : 222,079
2. The New York Times’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser The New York Times in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The New York Times in the recent period. As of 2020-09-07, among the The New York Times‘s ad creative, the Html category’s proportion is 63.54%, Video category’s proportion is 1.04%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 13.54%, Carousel category’s proportion is 21.88%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, The New York Times’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 86.84%,
Facebook’s proportion is 12.18%,
Instagram’s proportion is 0.98%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, The New York Times‘s network with the most ads is Google Ads(Admob) and its proportion is 72.92%.
3. Top 3 Ad Creative Analysis of The New York Times
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The New York Times. We can see some advertising trends.
Top 1 Ad Creative of The New York Times
Ad Details ：
Headline ：Elizabeth Warren Releases DNA Results on Native American Ancestry
Text ：The Massachusetts Democrat, weighing a presidential run in 2020, is trying to rebut President Trump’s mocking of her claims about her heritage.
Top 2 Ad Creative of The New York Times
Ad Details ：
Headline ：Bernie Sanders, at Fox News Town Hall, Says His Wealth Isn’t the ‘American Dream’
Text ：In a Fox News town hall on Monday, Mr. Sanders rejected the idea that his new millionaire status was a testament to capitalism and the “American dream.”
Top 3 Ad Creative of The New York Times
Ad Details ：
Headline ：‘Moscow Mitch’ Tag Enrages McConnell and Squeezes G.O.P. on Election Security
Text ：Mr. McConnell, the Senate leader, has typically embraced nasty nicknames by critics. But criticism of his role in blocking election measures has taken hold in an unusual way.
Basic Info of Top 3 Ad Creative
|Dimensions||1050 x 549||1050 x 550||1050 x 550|
|Countries||Australia,United Kingdom,Canada,United States||Canada,United Kingdom,United States,Australia||United Kingdom,United States,Canada,Australia|
Through the above analysis, we can see that the most effective channel for The New York Times in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The New York Times’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The New York Times, you can click the app name below to view related reports.