The New York Times Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the The New York Times's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The New York Times.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of The New York Times

App Name : The New York Times


The New York Times-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Twitter

Developer : The New York Times Company

Publisher : أخبار مصر عاجل‎,Cisana TV+ TV Listings guide Norway EPG,C++ Programming Recall,超地元ニュースアプリ - ジモネタ,Tandem Language Exchange: Speak & learn languages,Hỏi Xiên Đáp Xéo - Hỏi Ngáo,Boston News,Video Collage Maker,Fazail e Amaal in Hindi Vol-1

Total creative ads during the time period : 1,271

Duration : 2,384

Popularity : 195,277

Check ASO Keywords of The New York Times

2. The New York Times’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The New York Times in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of The New York Times in the recent period. As of 2021-03-15, among the The New York Times‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, The New York Times's the proportion of networks impressions are placed like this:

Google Ads(Admob)'s proportion is 100.0%,

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In the date of 2021-03-15, The New York Times‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of The New York Times

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The New York Times. We can see some advertising trends.

Top 1 Ad Creative of The New York Times

Ad Details :

Headline :The New York Times App.

Text :Truth At Your Fingertips.

Top 2 Ad Creative of The New York Times

Ad Details :

Headline :The New York Times App.

Text :Award-Winning Journalism.

Top 3 Ad Creative of The New York Times

Ad Details :

Headline :The New York Times App.

Text :Award-Winning Journalism.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 356 180 94
Popularity 999 994 987
Dimensions 720 x 720 640 x 360 406 x 720
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 1 1 4
Countries United States,Canada,Australia,United Kingdom United States,United Kingdom,Canada,Australia United Kingdom,Australia,Canada,United States
Language English English English

Through the above analysis, we can see that the most effective channel for The New York Times in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free The New York Times's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to The New York Times, you can click the app name below to view related reports, or you can find more info in ASOTools.