The Seattle Times Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Seattle Times's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Seattle Times.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Seattle Times
App Name : The Seattle Times
Logo：
OS : Android
Network : Facebook,Twitter,Instagram
Developer : The Seattle Times
Publisher : Facebook,Instagram,Fotor - Photo Editor&Collage,Montage Video Musique,POTO - Photo Collage Editor,Video Collage: Mix VideoPhoto,TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 805
Duration : 902
Popularity : 102,897
Check ASO Keywords of The Seattle Times
2. The Seattle Times’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Seattle Times in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Seattle Times in the recent period. As of 2020-11-10, among the The Seattle Times‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-10, The Seattle Times's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-10, The Seattle Times‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of The Seattle Times
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Seattle Times. We can see some advertising trends.
Top 1 Ad Creative of The Seattle Times
Ad Details ：
Headline ：Seattle appeals ruling that rejected city’s first-come, first-served law for renters
Text ：City Attorney Pete Holmes filed a notice of appeal, skipping over the state Court of Appeals in requesting an immediate review by the state Supreme Court of Seattle's rental rule.
Top 2 Ad Creative of The Seattle Times
Ad Details ：
Headline ：Do Seattle’s democracy vouchers work? New analysis says yes
Text ：The controversial program, which uses taxpayer money to fund city elections, was implemented for the first time this year in Seattle. A new analysis shows that compared with typical voters a more diverse group of people used the vouchers in this year’s primary.
Top 3 Ad Creative of The Seattle Times
Ad Details ：
Headline ：To help Seattle homeless, vote for better City Council
Text ：Do you trust the Assembly to keep taking more and more of your money?
They passed the largest budget in Anchorage history, a gas tax, a bed tax, increased property taxes and increased fees and fines.
We rejected an alcohol tax less than a year ago - but on Jan 28th, the Assembly intends to put it right back on the ballot.
We're following Seattle's failed leadership. It's time to fight back.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 444 | 642 | 290 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 630 | 1200 x 630 | 780 x 501 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United Kingdom,Australia,Canada,United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Seattle Times in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Seattle Times's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Seattle Times, you can click the app name below to view related reports, or you can find more info in ASOTools.