The Statesman Newspaper Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Statesman Newspaper's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Statesman Newspaper.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Statesman Newspaper
App Name : The Statesman Newspaper
Logo：
OS : Android
Network : Twitter,Facebook,Instagram
Developer : The Statesman
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 73
Duration : 584
Popularity : 3,745
Check ASO Keywords of The Statesman Newspaper
2. The Statesman Newspaper’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Statesman Newspaper in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Statesman Newspaper in the recent period. As of 2020-12-23, among the The Statesman Newspaper‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-23, The Statesman Newspaper's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2020-12-23, The Statesman Newspaper‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of The Statesman Newspaper
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Statesman Newspaper. We can see some advertising trends.
Top 1 Ad Creative of The Statesman Newspaper
Ad Details ：
Headline ：'Deeply touched by kindness': China on Indian help to tackle Coronavirus outbreak
Text ：China on Tuesday expressed its gratitude over India extending its support to face the challenge of fighting the novel Coronavirus (COVID-19) that has so far claimed nearly 1900 lives in the country.
Chinese envoy to India, Sun Weidong, said his country is touched by the kindness shown by India in helping China tackle the deadly virus outbreak.
The ambassador, in his address, also acknowledged Prime Minister Narendra Modi’s letter of condolence to President Xi Jinping, expressing his recognition of the tremendous effort made by Beijing to deal with the outbreak.
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https://www.thestatesman.com/india/deeply-touched-kindness-china-indian-help-tackle-coronavirus-outbreak-1502857311.html
Top 2 Ad Creative of The Statesman Newspaper
Ad Details ：
Headline ：World Tourism Day 2019: Women participation in travel industry grows in India
Text ：#WorldTourismDay2019 : Women participation in travel industry grows in India. https://t.co/3kmNgq5bVE
Top 3 Ad Creative of The Statesman Newspaper
Ad Details ：
Headline ：Travesty of Crimson
Text ：#china might well buttress the local police crackdown, indeed go beyond the deployment of the #PeoplesLiberationArmy #HongKong #Beijing #XiJinping #CarrieLam https://t.co/xAZx5cI1s7
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 7 | 6 | 6 |
| Popularity | 64 | 62 | 62 |
| Dimensions | 1200 x 800 | 1200 x 801 | 1200 x 800 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States,United Kingdom,Australia,Canada | United Kingdom,Canada,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Statesman Newspaper in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free The Statesman Newspaper's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Statesman Newspaper, you can click the app name below to view related reports, or you can find more info in ASOTools.