The Straits Times for iPhone Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Straits Times for iPhone’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Straits Times for iPhone.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Straits Times for iPhone
App Name : The Straits Times for iPhone
Logo：
OS : iOS
Network : Facebook,Audience Network,Twitter
Developer : Singapore Press Holdings
Publisher : Fotor - Photo Editor & Collage,BeautyPlus - Easy Photo Editor Selfie Camera,Ameba,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),SmartNews: World Breaking News,Blue Light Filter,Huffington Post - News
Total creative ads during the time period : 280
Duration : 1,491
Popularity : 24,578
2. The Straits Times for iPhone’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser The Straits Times for iPhone in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Straits Times for iPhone in the recent period. As of 2020-09-07, among the The Straits Times for iPhone‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, The Straits Times for iPhone’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 93.62%,
Facebook’s proportion is 6.38%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, The Straits Times for iPhone‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of The Straits Times for iPhone
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Straits Times for iPhone. We can see some advertising trends.
Top 1 Ad Creative of The Straits Times for iPhone
Ad Details ：
Headline ：Tokyo blasted for fake data on disability hiring
Text ：The Japanese government has been found to have inflated the number of people with disabilities under its employment by 3,460 to meet a legal quota, in a damning investigation revealed yesterday that has stoked domestic furore.. Read more at straitstimes.com.
Top 2 Ad Creative of The Straits Times for iPhone
Ad Details ：
Headline ：Singapore and Kazakhstan ink bilateral investment treaty
Text ：SINGAPORE - Singapore and Kazakhstan aim to strengthen their economic partnership, Emeritus Senior Minister Goh Chok Tong said on Wednesday (Nov 21), as the two countries signed a bilateral investment treaty (BIT).. Read more at straitstimes.com.
Top 3 Ad Creative of The Straits Times for iPhone
Ad Details ：
Headline ：Bali bans single-use plastics, targets 70 per cent reduction in 2019
Text ：JAKARTA (JAKARTA POST/ASIA NEWS NETWORK) - Bali has taken a big step to curb pollution in its waters, enacting a ban on single-use plastics including shopping bags, styrofoam, and straws.. Read more at straitstimes.com.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 572 | 430 | 311 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 763 x 509 | 763 x 509 | 763 x 509 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Canada,United Kingdom,United States,Australia | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Straits Times for iPhone in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Straits Times for iPhone’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Straits Times for iPhone, you can click the app name below to view related reports.