The Student Room Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Student Room's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Student Room.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Student Room
App Name : The Student Room
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Acumen Professional Intelligence Ltd
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),GWA Calculator (MyUste),TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 612
Duration : 890
Popularity : 193,454
Check ASO Keywords of The Student Room
2. The Student Room’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Student Room in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Student Room in the recent period. As of 2021-03-11, among the The Student Room‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, The Student Room's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, The Student Room‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of The Student Room
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Student Room. We can see some advertising trends.
Top 1 Ad Creative of The Student Room
Ad Details ：
Headline ：Could You Pass The RAF Fitness Test?
Text ：Sponsored by the RAF
Top 2 Ad Creative of The Student Room
Ad Details ：
Headline ：What It's REALLY Like Studying In The UK 🇬🇧
Text ：What it's REALLY like studying in the UK 🤔
Top 3 Ad Creative of The Student Room
Ad Details ：
Headline ：Why A Year In Industry Sets You Apart 👌
Text ：Why everyone should do a year in industry while they're at uni 👌
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 297 | 361 | 342 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 620 x 400 | 1365 x 2048 | 1638 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | Moldavia,Azerbaijan,Malaysia,Ireland,Poland,Paraguay,Cyprus,Lithuania,Bulgaria,Nepal,Sri Lanka,United Kingdom,Cambodia,Bolivia,Armenia,Turkey,San Marino,Brazil,Czech | United Kingdom,Malaysia,Portugal,Cyprus,Hong Kong,India,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Student Room in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Student Room's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Student Room, you can click the app name below to view related reports, or you can find more info in ASOTools.