The Student Room Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the The Student Room’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Student Room.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of The Student Room

App Name : The Student Room

Logo

The Student Room-SocialPeta

OS : Android

Network : Facebook,Instagram,Messenger

Developer : The Student Room Group

Publisher : YouCam Nails - Manicure Salon for Custom Nail Art,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),GWA Calculator (MyUste),地铁跑酷 - 官方中文版,Linux Programming Notes,مسابقات الكتاب المقدس,Best Beauty Salon Makeover

Total creative ads during the time period : 419

Duration : 704

Popularity : 126,402

2. The Student Room’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser The Student Room in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of The Student Room in the recent period. As of 2020-09-06, among the The Student Room‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 98.65%, Carousel category’s proportion is 1.35%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, The Student Room’s the proportion of networks impressions are placed like this:

Messenger’s proportion is 33.38%,

Instagram’s proportion is 33.38%,

Facebook’s proportion is 33.24%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, The Student Room‘s network with the most ads is Instagram and its proportion is 40.54%.

3. Top 3 Ad Creative Analysis of The Student Room

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Student Room. We can see some advertising trends.

Top 1 Ad Creative of The Student Room

Ad Details :

Headline :Quiz: Are You A Natural Entrepreneur

Text :Sponsored by WBS

Top 2 Ad Creative of The Student Room

Ad Details :

Headline :What It's REALLY Like Studying In The UK 🇬🇧

Text :Sponsored by Aberystwyth University

Top 3 Ad Creative of The Student Room

Ad Details :

Headline :What It's REALLY Like Studying In The UK 🇬🇧

Text :Sponsored by Aberystwyth University

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 254 254 254
Popularity 999 999 999
Dimensions 1638 x 2048 1365 x 2048 1365 x 2048
Creative Type Image Image Image
Network Facebook Facebook Messenger
Related Ads 1 1 1
Countries United Kingdom,Malaysia Malaysia,United Kingdom,Portugal United Kingdom,Malaysia,Portugal
Language English English English

Through the above analysis, we can see that the most effective channel for The Student Room in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free The Student Room’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to The Student Room, you can click the app name below to view related reports.