The Telegraph Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Telegraph's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Telegraph.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Telegraph
App Name : The Telegraph
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : ABP PRIVATE LIMITED
Publisher : Instagram,Facebook,TopBuzz: Notícias,Vídeos, GIFs,YouCam Perfect - Best Photo Editor & Selfie Camera,Korean Food Recipes - 10k Recipes,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 28
Duration : 629
Popularity : 1,540
Check ASO Keywords of The Telegraph
2. The Telegraph’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Telegraph in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Telegraph in the recent period. As of 2020-12-10, among the The Telegraph‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-10, The Telegraph's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2020-12-10, The Telegraph‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of The Telegraph
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Telegraph. We can see some advertising trends.
Top 1 Ad Creative of The Telegraph
Ad Details ：
Headline ：Kerala town makes planting of fruit trees essential to get occupancy certificate
Text ：Kerala town makes planting of fruit trees essential to get occupancy certificate https://t.co/3woNkss7Rs #certificate #kerala #constructionpermit #residence #fe415 #rightsteel
Top 2 Ad Creative of The Telegraph
Ad Details ：
Headline ：The tiger’s trail
Text ：Tigers were seen for the first time at Neora Valley in 1993
Top 3 Ad Creative of The Telegraph
Ad Details ：
Headline ：The tiger’s trail
Text ：Tigers were seen for the first time at Neora Valley in 1993
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 10 | 8 | 8 |
| Popularity | 71 | 66 | 66 |
| Dimensions | 600 x 300 | 600 x 300 | 600 x 300 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,United Kingdom,Australia | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Telegraph in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free The Telegraph's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Telegraph, you can click the app name below to view related reports, or you can find more info in ASOTools.