The Times Leader Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Times Leader's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Times Leader.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Times Leader
App Name : The Times Leader
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : MIDTC
Publisher : Facebook,Instagram
Total creative ads during the time period : 27
Duration : 1,061
Popularity : 3,606
Check ASO Keywords of The Times Leader
2. The Times Leader’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Times Leader in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Times Leader in the recent period. As of 2021-05-19, among the The Times Leader‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-19, The Times Leader's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-19, The Times Leader‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of The Times Leader
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Times Leader. We can see some advertising trends.
Top 1 Ad Creative of The Times Leader
Ad Details ：
Headline ：Our View: This is a time for compassion, not cruelty | Times Leader
Text ：“This is a time for compassion, not cruelty.”
We can show compassion for fellow Pennsylvania families during this difficult time by providing the work leave and affordable health care that many desperately need.
Top 2 Ad Creative of The Times Leader
Ad Details ：
Headline ：Our View: This is a time for compassion, not cruelty | Times Leader
Text ：“This is a time for compassion, not cruelty.”
We can show compassion for fellow Pennsylvania families during this difficult time by providing the work leave and affordable health care that many desperately need.
Top 3 Ad Creative of The Times Leader
Ad Details ：
Headline ：2020 Best of the Times Leader Reader’s Choice Awards! | Times Leader
Text ：#timesleader is running its annual Readers' Choice Awards. Please consider voting for the fabulous business located at #900Rutter :
Halibut Blue - Advertising Agency
Valley Running - Shoe Store
Main Source - Grocery Store
Rustique - Gift Shop
Balance Yoga - Yoga Studio
Blue Square Builders - Home Improvement
Canning House - Restaurant - New - 2019 to current
Studio 900 - Best of the Times Leader Wildcard
The Haberdashery - Clothing Store - Men's
Luxe 900 - Clothing Store - Women's
Sakari - Hair Salon
The Shop - Barber Shop
Hocsocx - Wildcard
Boote Photography
Room 900 - Entertainment Venue
Sheri Pilates - Fitness Facility
MCR - Wildcard
Sugar Plumb - Chocolate
UBU Clothing - Clothing Store - Women's
Sakari Imaging - Wildcard
Bathtime Boutique - Gift Shop
https://www.timesleader.com/2020readerschoice#/
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 132 | 131 | 180 |
| Popularity | 906 | 900 | 262 |
| Dimensions | 630 x 509 | 630 x 509 | 400 x 400 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 11 |
| Countries | United States | United States | United States,Australia,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Times Leader in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Times Leader's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Times Leader, you can click the app name below to view related reports, or you can find more info in ASOTools.