The USO Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The USO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The USO.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The USO
App Name : The USO
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : United Service Organizations, Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 30
Duration : 1,267
Popularity : 2,569
Check ASO Keywords of The USO
2. The USO’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The USO in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The USO in the recent period. As of 2021-05-12, among the The USO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-12, The USO's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-12, The USO‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of The USO
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The USO. We can see some advertising trends.
Top 1 Ad Creative of The USO
Ad Details ：
Headline ：As National Guard and Coast Guard Respond to Hurricane Laura, the USO Is By Their Side
Text ：More than 3,000 members of the Louisiana National Guard and 1,000 members of the Texas National Guard have been activated to provide support in the wake of Hurricane Laura.
Top 2 Ad Creative of The USO
Ad Details ：
Headline ：As Military Families Evacuate a Wildfire at Camp Pendleton, the USO is by Their Side
Text ：Today, military families were forced to evacuate a wild fire at Camp Pendleton; the USO immediately responded providing food, water and other items to support the displaced families.
Top 3 Ad Creative of The USO
Ad Details ：
Headline ：USO MVP Champions
Text ：Join the USO for MVP Champions — a LIVE virtual programming block featuring sports legends — Feb. 28-March 13. Learn more and register at uso.org/mvp. #MVPChampions
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 14 |
| Popularity | 786 | 138 | 72 |
| Dimensions | 720 x 720 | 720 x 720 | 600 x 315 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | United Kingdom,Australia,Canada,United States | Canada,United States,United Kingdom,Australia | United Arab Emirates,Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The USO in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The USO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The USO, you can click the app name below to view related reports, or you can find more info in ASOTools.