The Walking Dead: Survivors Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the The Walking Dead: Survivors's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Walking Dead: Survivors.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of The Walking Dead: Survivors

App Name : The Walking Dead: Survivors

Logo：

OS : Android

Network : Facebook,Instagram,Audience Network

Developer : Elex

Publisher : Instagram,Facebook,Cartoon Photo Frames for Kids,La pétanque,Mini Golf 3D: Space,Cute Girl Collages Photo Booth

Total creative ads during the time period : 1,573

Duration : 119

Popularity : 100,199

Check ASO Keywords of The Walking Dead: Survivors

2. The Walking Dead: Survivors’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Walking Dead: Survivors in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of The Walking Dead: Survivors in the recent period. As of 2021-03-16, among the The Walking Dead: Survivors‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, The Walking Dead: Survivors's the proportion of networks impressions are placed like this:

Google Ads(Admob)'s proportion is 20.47%,

Facebook's proportion is 19.88%,

Audience Network's proportion is 19.88%,

Instagram's proportion is 19.88%,

Messenger's proportion is 19.88%.

In the date of 2021-03-16, The Walking Dead: Survivors‘s network with the most ads is Google Ads(Admob) and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of The Walking Dead: Survivors

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Walking Dead: Survivors. We can see some advertising trends.

Top 1 Ad Creative of The Walking Dead: Survivors

Ad Details ：

Headline ：Survive in The Walking Dead®.

Text ：Survive together or die alone.

Top 2 Ad Creative of The Walking Dead: Survivors

Ad Details ：

Headline ：Survive together or die alone.

Text ：Battle in iconic The Walking Dead Locations.

Top 3 Ad Creative of The Walking Dead: Survivors

Ad Details ：

Headline ：Survive in The Walking Dead®.

Text ：You never know what\x27s under the fog. Be careful, and welcome to The Walking Dead!

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for The Walking Dead: Survivors in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free The Walking Dead: Survivors's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to The Walking Dead: Survivors, you can click the app name below to view related reports, or you can find more info in ASOTools.

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