The Way to Happiness Education Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Way to Happiness Education's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Way to Happiness Education.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Way to Happiness Education
App Name : The Way to Happiness Education
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : The Way to Happiness Foundation International
Publisher : Instagram,Facebook
Total creative ads during the time period : 26
Duration : 1,001
Popularity : 9,213
Check ASO Keywords of The Way to Happiness Education
2. The Way to Happiness Education’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Way to Happiness Education in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Way to Happiness Education in the recent period. As of 2021-03-10, among the The Way to Happiness Education‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, The Way to Happiness Education's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, The Way to Happiness Education‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of The Way to Happiness Education
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Way to Happiness Education. We can see some advertising trends.
Top 1 Ad Creative of The Way to Happiness Education
Ad Details ：
Headline ：The Way to Happiness
Text ：** Be Industrious **
Work is not always pleasant.
But few are unhappier than those who lead a purposeless, idle and bored existence: children gloom to their mother when they have nothing to do; the low-mindedness of the unemployed, even when they are on “relief” or the “dole” is legendary; the retired man, with nothing further to accomplish in life, perishes from inactivity, as shown by statistics.
Even the tourist, lured by a travel agency’s call to leisure, gives a tour conductor a bad time if he has nothing for them to do.
Sorrow itself can be eased by simply getting busy at something.
Morale is boosted to high highs by accomplishment. In fact, it can be demonstrated that production is the basis of morale.
People who are not industrious dump the workload on those around them. They tend to burden one.
It is hard to get along with idle people. Aside from depressing one, they can also be a bit dangerous.
A workable answer is to persuade such to decide on some activity and get them busy with it. The most lasting benefit will be found to arise from work that leads to actual production.
Download all 21 precepts on the way to happiness booklet here: thewaytohappiness.org/download
Top 2 Ad Creative of The Way to Happiness Education
Ad Details ：
Headline ：The Way to Happiness
Text ：** Be Industrious **
Work is not always pleasant.
But few are unhappier than those who lead a purposeless, idle and bored existence: children gloom to their mother when they have nothing to do; the low-mindedness of the unemployed, even when they are on “relief” or the “dole” is legendary; the retired man, with nothing further to accomplish in life, perishes from inactivity, as shown by statistics.
Even the tourist, lured by a travel agency’s call to leisure, gives a tour conductor a bad time if he has nothing for them to do.
Sorrow itself can be eased by simply getting busy at something.
Morale is boosted to high highs by accomplishment. In fact, it can be demonstrated that production is the basis of morale.
People who are not industrious dump the workload on those around them. They tend to burden one.
It is hard to get along with idle people. Aside from depressing one, they can also be a bit dangerous.
A workable answer is to persuade such to decide on some activity and get them busy with it. The most lasting benefit will be found to arise from work that leads to actual production.
Download all 21 precepts on the way to happiness booklet here: thewaytohappiness.org/download
Top 3 Ad Creative of The Way to Happiness Education
Ad Details ：
Headline ：The Way To Happiness Video: Do Not Harm a Person of Good Will, Moral Precept
Text ："Despite the insistence of evil men that all men are evil, there are many good men around and women too. You may have been fortunate enough to know some." —The Way to Happiness
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 270 | 270 | 122 |
| Popularity | 941 | 938 | 881 |
| Dimensions | 400 x 224 | 400 x 224 | 800 x 419 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 5 | 5 | 1 |
| Countries | United Kingdom,Canada,Australia,United States | United Kingdom,Australia,United States,Canada | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Way to Happiness Education in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free The Way to Happiness Education's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Way to Happiness Education, you can click the app name below to view related reports, or you can find more info in ASOTools.