TheLorry - Moving Services Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TheLorry - Moving Services's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TheLorry - Moving Services.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TheLorry - Moving Services
App Name : TheLorry - Moving Services
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : The Lorry Online Sdn Bhd
Publisher : Instagram,Facebook,地铁跑酷 - 官方中文版,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),Belajar Membaca,Fotor - Photo Editor&Collage
Total creative ads during the time period : 891
Duration : 742
Popularity : 372,160
Check ASO Keywords of TheLorry - Moving Services
2. TheLorry - Moving Services’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TheLorry - Moving Services in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TheLorry - Moving Services in the recent period. As of 2021-05-26, among the TheLorry - Moving Services‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 46.94%, Playable Ads category's proportion is 0.0%, Image category's proportion is 38.78%, Carousel category's proportion is 14.29%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, TheLorry - Moving Services's the proportion of networks impressions are placed like this:
Instagram's proportion is 28.44%,
Audience Network's proportion is 27.84%,
Facebook's proportion is 27.75%,
Messenger's proportion is 15.97%,
's proportion is .
In the date of 2021-05-26, TheLorry - Moving Services‘s network with the most ads is Facebook and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of TheLorry - Moving Services
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TheLorry - Moving Services. We can see some advertising trends.
Top 1 Ad Creative of TheLorry - Moving Services
Ad Details ：
Headline ：Jasa Pindah & Angkut Barang Keseluruh Jabodetabek Mulai Dari Rp 121.000 Saja
Text ：Biasakan budaya praktis dan mudah. Angkut barang jaman sekarang tinggal tap dengan jari lewat aplikasi yang ada di smartphone kamu!
Buat apa ribet, susah-susah, encok angkut barang sendirian kalau ada yang bisa membuat kamu santuy? 😊☕️ #cumathelorry #southeastasialandlogisticplatform #AngkutBarangGakRibet
Top 2 Ad Creative of TheLorry - Moving Services
Ad Details ：
Headline ：Jasa Pindah & Angkut Barang
Text ：
Top 3 Ad Creative of TheLorry - Moving Services
Ad Details ：
Headline ：Jasa Pindah & Angkut Barang
Text ：Gunakan TheLorry untuk pindahan rumah, kantor dan bisnis UKM Anda
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 309 | 445 | 445 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1279 x 1279 | 400 x 224 | 600 x 340 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 5 | 3 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for TheLorry - Moving Services in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free TheLorry - Moving Services's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TheLorry - Moving Services, you can click the app name below to view related reports, or you can find more info in ASOTools.