Tibber - Smarter power Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tibber - Smarter power's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tibber - Smarter power.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tibber - Smarter power
App Name : Tibber - Smarter power
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Tibber
Publisher : Instagram,Facebook,Treehouse Table,7 Minute Workout,30 Day Fitness Challenge - Workout at Home,USA Weather forecast
Total creative ads during the time period : 1,186
Duration : 1,061
Popularity : 244,402
Check ASO Keywords of Tibber - Smarter power
2. Tibber - Smarter power’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tibber - Smarter power in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tibber - Smarter power in the recent period. As of 2021-05-28, among the Tibber - Smarter power‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 77.5%, Carousel category's proportion is 2.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Tibber - Smarter power's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Tibber - Smarter power‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Tibber - Smarter power
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tibber - Smarter power. We can see some advertising trends.
Top 1 Ad Creative of Tibber - Smarter power
Ad Details ：
Headline ：Join the electric revolution
Text ：*MORE POWER. LESS ELECTRICITY* Tibber is an app that replaces your energy company while making your home smarter. The app brings your home cheap green energy, this is both economic and environmentally friendly as its smarter to have control over your homes consumption throughout the day directly fro...
Top 2 Ad Creative of Tibber - Smarter power
Ad Details ：
Headline ：Strømselskapet som får plass i lommen
Text ：Tibber er strømselskapet du vil anbefale til vennene dine. Vi er faktisk det eneste strømselskapet som vil at du skal bruke mindre strøm. ⚡️
Top 3 Ad Creative of Tibber - Smarter power
Ad Details ：
Headline ：Strømselskapet som får plass i lommen
Text ：Tibber er strømselskapet du vil anbefale til vennene dine. Vi er faktisk det eneste strømselskapet som vil at du skal bruke mindre strøm. ⚡️
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 407 | 359 | 359 |
| Popularity | 999 | 989 | 987 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 4 | 4 |
| Countries | United Kingdom,Australia,Canada,United States | Norway | Norway |
| Language | English | Norwegian | Norwegian |
Through the above analysis, we can see that the most effective channel for Tibber - Smarter power in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Tibber - Smarter power's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tibber - Smarter power, you can click the app name below to view related reports, or you can find more info in ASOTools.